Platform requirements change often. Before you act, confirm current rules, fees, and eligibility in the platform’s official seller documentation.
Before you start
A product launch goes better when the preparation happens before the listing goes live. Use this checklist as a starting point and adapt it to your platform, category, and business. Each marketplace - Amazon, Walmart, TikTok Shop, Temu, and eBay - has its own rules, so confirm current requirements in its official seller documentation.
1. Product and market
- Confirm there is real demand and understand the competing products.
- Check that the product and category are allowed on your chosen marketplace.
- Identify any approvals, certifications, or safety documentation required.
- Confirm you have the rights to sell the product and use its brand and images.
2. Account readiness
- Seller account registered, verified, and in good standing.
- Payment, payout, tax, and shipping settings completed.
- Return and customer-service processes defined.
3. Listing content
- Accurate product identifiers and category selection.
- Clear title and description written for shoppers.
- Complete attributes and variations.
- High-quality images that meet the platform’s guidelines.
- Pricing that covers fees, fulfillment, returns, and advertising.
4. Inventory and fulfillment
- Enough stock for launch, with a plan to reorder in time.
- Packaging that protects the product and meets platform requirements.
- Fulfillment method chosen and tested.
- Realistic handling and delivery times set.
5. Visibility plan
- Advertising budget, campaigns, and goals defined where appropriate.
- Content or creator plan for content-driven platforms such as TikTok Shop.
- Promotions planned within each platform’s rules.
6. After launch
- Monitor orders, inventory, and account notifications daily in the first weeks.
- Answer customer questions quickly and note recurring ones.
- Improve listings using real customer feedback.
- Review advertising results and adjust budgets and targeting.