/* =========================================================
1. TOKENS
========================================================= */
:root {
/* Brand identity: BLACK + ELECTRIC BLUE.
Black/charcoal dominate; blue is a restrained accent used for
interaction, small labels, indicators and very low-opacity light. */
--background: #08090b;
--background-dark: #050608;
--surface: #101216;
--surface-light: #171a20;
--text-primary: #f5f7fa;
--text-secondary: #a7adb7;
--text-muted: #707783;
--border: rgba(255, 255, 255, 0.10);
--border-strong: rgba(255, 255, 255, 0.18);
--blue: #1677ff;
--blue-bright: #2f8cff;
--blue-soft: rgba(22, 119, 255, 0.14);
--blue-glow: rgba(22, 119, 255, 0.28);
--blue-edge: rgba(22, 119, 255, 0.25); /* interactive borders */
--blue-light: rgba(22, 119, 255, 0.10); /* atmospheric light */
--white: #ffffff;
/* Section surfaces */
--section-bg: var(--background);
--card: var(--surface);
--card-hover: #13161b;
--text-body: var(--text-secondary);
/* Aliases used throughout the stylesheet */
--bg: var(--background-dark);
--ink: var(--text-primary);
--ink-soft: rgba(245, 247, 250, 0.86);
--muted: var(--text-secondary);
--faint: var(--text-muted);
--line: var(--border);
--line-strong: var(--border-strong);
--ease: cubic-bezier(0.22, 1, 0.36, 1);
--gutter: clamp(20px, 4vw, 56px);
--maxw: 1320px;
--nav-h: 76px;
--font: "Inter Tight", ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
}
/* =========================================================
2. BASE
========================================================= */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
body {
margin: 0;
background: var(--bg);
color: var(--ink);
font-family: var(--font);
-webkit-font-smoothing: antialiased;
-moz-osx-font-smoothing: grayscale;
text-rendering: optimizeLegibility;
overflow-x: hidden;
}
body.menu-open { overflow: hidden; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; }
ul { list-style: none; margin: 0; padding: 0; }
:focus-visible {
outline: 2px solid var(--blue-bright);
outline-offset: 4px;
border-radius: 6px;
}
.skip-link {
position: absolute;
left: 16px;
top: -64px;
z-index: 100;
padding: 10px 16px;
background: var(--ink);
color: var(--bg);
border-radius: 8px;
font-size: 14px;
font-weight: 500;
transition: top 0.2s var(--ease);
}
.skip-link:focus { top: 16px; }
/* =========================================================
3. HERO SHELL + BACKGROUND LAYERS
Sober, dark hero with a restrained electric-blue accent.
Layers (back → front): base · environment photo (or video) ·
heavy black veil · soft blue light · vignette · oversized type · grain.
========================================================= */
.hero {
position: relative;
min-height: 100vh;
min-height: 100svh;
display: flex;
flex-direction: column;
isolation: isolate;
overflow: hidden;
background: #060607;
}
.hero__media { position: absolute; inset: 0; z-index: -1; pointer-events: none; }
.hero__media > * { position: absolute; inset: 0; width: 100%; height: 100%; }
/* Neutral black base with a whisper of warm light from above */
.hero__base {
background:
radial-gradient(60% 50% at 50% 0%, rgba(232, 222, 205, 0.045), transparent 70%),
linear-gradient(180deg, #09090a 0%, #050506 100%);
}
/* Stacking inside .hero__media: base (−2) → still fallback (−1) → video → overlays.
The video is always visible; until it has frames (or if it can't load)
it is transparent, so the dark still underneath shows through. */
.hero__base { z-index: -2; }
.hero__video {
object-fit: cover;
opacity: 1;
filter: saturate(0.9) contrast(1) brightness(1); /* footage is pre-graded and already dark */
animation: hero-video-in 1.8s var(--ease) both;
}
@keyframes hero-video-in { from { opacity: 0; } to { opacity: 1; } }
/* Cinematic environment still - sits beneath the video */
.hero__fallback { z-index: -1; overflow: hidden; }
.hero__env {
position: absolute;
inset: -2%;
background-image: var(--hero-env);
background-size: cover;
background-position: 50% 42%;
opacity: 0.55;
transform: scale(1.03);
animation: env-drift 40s ease-in-out infinite alternate;
}
@keyframes env-drift { from { transform: scale(1.03) translate3d(0, 0, 0); } to { transform: scale(1.07) translate3d(-0.8%, -0.6%, 0); } }
/* Faint warm practical light, as if from the warehouse ceiling */
.hero__warm {
background: radial-gradient(38% 30% at 78% 8%, rgba(226, 208, 180, 0.06), transparent 70%);
}
/* Heavy black veil - the photo reads only on a closer look */
.hero__scrim {
background:
radial-gradient(62% 52% at 50% 46%, rgba(5, 5, 6, 0.55) 0%, rgba(5, 5, 6, 0.25) 60%, rgba(5, 5, 6, 0) 100%),
linear-gradient(180deg, rgba(5, 5, 6, 0.78) 0%, rgba(5, 5, 6, 0.2) 22%, rgba(5, 5, 6, 0.2) 58%, rgba(8, 8, 9, 0.96) 100%),
rgba(5, 5, 6, 0.5);
}
/* Cinematic electric-blue light: one broad soft source behind the
centre/right, one faint reflection near the platform strip. */
.hero__blue {
background:
radial-gradient(46% 42% at 60% 44%, var(--blue-light), rgba(22, 119, 255, 0.035) 45%, transparent 75%),
radial-gradient(34% 16% at 50% 100%, rgba(22, 119, 255, 0.07), transparent 80%);
animation: blue-drift 36s ease-in-out infinite alternate;
}
@keyframes blue-drift {
from { transform: translate3d(0, 0, 0); opacity: 0.9; }
to { transform: translate3d(-2%, 1.5%, 0); opacity: 1; }
}
.hero__vignette {
background:
linear-gradient(90deg, rgba(0, 0, 0, 0.45) 0%, transparent 18%, transparent 82%, rgba(0, 0, 0, 0.45) 100%),
radial-gradient(120% 100% at 50% 50%, transparent 50%, rgba(0, 0, 0, 0.7) 100%);
}
/* With moving footage: keep the centre behind the headline darker and simpler */
.hero.has-video .hero__scrim {
background:
radial-gradient(40% 44% at 50% 50%, rgba(5, 5, 6, 0.74) 0%, rgba(5, 5, 6, 0.46) 55%, rgba(5, 5, 6, 0) 100%),
linear-gradient(180deg, rgba(5, 5, 6, 0.72) 0%, rgba(5, 5, 6, 0.05) 20%, rgba(5, 5, 6, 0.05) 62%, rgba(8, 8, 9, 0.92) 100%),
rgba(5, 5, 6, 0.2);
}
.hero.has-video .hero__vignette {
background:
linear-gradient(90deg, rgba(0, 0, 0, 0.3) 0%, transparent 14%, transparent 86%, rgba(0, 0, 0, 0.3) 100%),
radial-gradient(120% 100% at 50% 50%, transparent 55%, rgba(0, 0, 0, 0.6) 100%);
}
/* Oversized, barely-visible typography */
.hero__mark {
display: grid;
place-items: center;
overflow: hidden;
}
.hero__mark span {
font-size: clamp(4rem, 12.2vw, 15rem);
font-weight: 700;
letter-spacing: -0.05em;
line-height: 1;
white-space: nowrap;
color: transparent;
background: linear-gradient(90deg, rgba(238, 234, 226, 0.022) 0%, rgba(238, 234, 226, 0.022) 78%, rgba(47, 140, 255, 0.026) 100%);
-webkit-background-clip: text;
background-clip: text;
translate: 0 -4%;
user-select: none;
}
/* Film grain - inline SVG noise, no external asset */
.hero__grain {
opacity: 0.06;
mix-blend-mode: overlay;
background-image: url("data:image/svg+xml;utf8,");
}
/* =========================================================
4. NAVIGATION
========================================================= */
.nav {
position: relative;
z-index: 30;
border-bottom: 1px solid var(--line);
}
.nav__inner {
max-width: var(--maxw);
margin: 0 auto;
height: var(--nav-h);
padding: 0 var(--gutter);
display: flex;
align-items: center;
justify-content: space-between;
gap: 24px;
}
.brand {
display: inline-flex;
align-items: center;
gap: 12px;
font-size: 15px;
font-weight: 600;
letter-spacing: 0.2em;
text-transform: uppercase;
white-space: nowrap;
color: var(--ink);
}
/* Longer brand name: keep it on one line at every width */
@media (max-width: 1100px) { .brand { letter-spacing: 0.14em; } }
@media (max-width: 640px) { .brand { font-size: 13px; letter-spacing: 0.1em; gap: 10px; } .brand__mark { width: 28px; height: 28px; } }
@media (max-width: 360px) { .brand { font-size: 12px; letter-spacing: 0.08em; } }
.brand__mark {
width: 30px;
height: 30px;
display: grid;
place-items: center;
border: 1px solid var(--line-strong);
border-radius: 8px;
background: linear-gradient(180deg, rgba(255, 255, 255, 0.08), rgba(255, 255, 255, 0.01));
}
.brand__mark svg { width: 16px; height: 16px; }
.nav__links { display: flex; align-items: center; gap: clamp(22px, 2.6vw, 40px); }
.nav__link {
position: relative;
display: inline-block;
padding: 8px 0;
font-size: 14px;
font-weight: 450;
color: var(--muted);
transition: color 0.35s var(--ease);
}
.nav__link::after {
content: "";
position: absolute;
left: 0;
right: 0;
bottom: 2px;
height: 1px;
background: linear-gradient(90deg, transparent, var(--blue-bright), transparent);
transform: scaleX(0);
transition: transform 0.45s var(--ease);
}
.nav__link:hover, .nav__link:focus-visible { color: var(--ink); }
.nav__link:hover::after, .nav__link:focus-visible::after { transform: scaleX(1); }
/* Active section: thin electric-blue indicator */
.nav__link[aria-current="true"] { color: var(--ink); }
.nav__link[aria-current="true"]::after { transform: scaleX(1); background: var(--blue); }
.menu__link[aria-current="true"] { color: var(--ink); }
.menu__link[aria-current="true"] small { color: var(--blue-bright); }
.nav__actions { display: flex; align-items: center; gap: 12px; }
.nav__toggle {
display: none;
width: 44px;
height: 44px;
margin-right: -10px;
border: 0;
background: none;
cursor: pointer;
position: relative;
}
.nav__toggle span {
position: absolute;
left: 12px;
right: 12px;
height: 1.5px;
background: var(--ink);
border-radius: 2px;
transition: transform 0.45s var(--ease), top 0.45s var(--ease);
}
.nav__toggle span:nth-child(1) { top: 18px; }
.nav__toggle span:nth-child(2) { top: 25px; left: 18px; }
.nav__toggle[aria-expanded="true"] span:nth-child(1) { top: 21.5px; transform: rotate(45deg); }
.nav__toggle[aria-expanded="true"] span:nth-child(2) { top: 21.5px; left: 12px; transform: rotate(-45deg); }
/* Mobile menu panel */
.menu {
position: fixed;
inset: 0;
z-index: 25;
display: flex;
flex-direction: column;
padding: calc(var(--nav-h) + 32px) var(--gutter) max(32px, env(safe-area-inset-bottom));
background: rgba(5, 6, 8, 0.92);
-webkit-backdrop-filter: blur(22px);
backdrop-filter: blur(22px);
opacity: 0;
visibility: hidden;
transition: opacity 0.45s var(--ease), visibility 0s linear 0.45s;
}
.menu.is-open { opacity: 1; visibility: visible; transition: opacity 0.45s var(--ease), visibility 0s; }
.menu__list { border-top: 1px solid var(--line); }
.menu__list li { border-bottom: 1px solid var(--line); }
.menu__link {
display: flex;
align-items: center;
justify-content: space-between;
padding: 20px 0;
font-size: clamp(24px, 7vw, 32px);
font-weight: 500;
letter-spacing: -0.03em;
color: var(--ink-soft);
opacity: 0;
transform: translateY(10px);
transition: opacity 0.5s var(--ease), transform 0.5s var(--ease), color 0.3s;
}
.menu__link:hover, .menu__link:focus-visible { color: var(--ink); }
.menu__link:hover small, .menu__link:focus-visible small { color: var(--blue-bright); }
.menu__link small { font-size: 12px; font-weight: 450; letter-spacing: 0.12em; color: var(--faint); }
.menu.is-open .menu__link { opacity: 1; transform: none; }
.menu.is-open li:nth-child(2) .menu__link { transition-delay: 0.04s; }
.menu.is-open li:nth-child(3) .menu__link { transition-delay: 0.08s; }
.menu.is-open li:nth-child(4) .menu__link { transition-delay: 0.12s; }
.menu.is-open li:nth-child(5) .menu__link { transition-delay: 0.16s; }
.menu__cta { margin-top: auto; }
.menu__cta .btn { width: 100%; }
/* =========================================================
5. BUTTONS
========================================================= */
.btn {
--h: 54px;
position: relative;
display: inline-flex;
align-items: center;
justify-content: center;
gap: 12px;
height: var(--h);
padding: 0 24px;
border-radius: 10px;
font-size: 15px;
font-weight: 500;
letter-spacing: -0.005em;
white-space: nowrap;
cursor: pointer;
border: 0;
background: none;
transition: transform 0.5s var(--ease), border-color 0.4s var(--ease), box-shadow 0.5s var(--ease), background-color 0.4s var(--ease), color 0.3s;
}
.btn--sm { --h: 42px; padding: 0 18px; font-size: 14px; border-radius: 9px; }
.btn__icon { width: 16px; height: 16px; flex: none; transition: transform 0.5s var(--ease); }
.btn:hover .btn__icon { transform: translateX(3px); }
/* Primary: glass */
.btn--glass {
color: var(--ink);
overflow: hidden;
background: linear-gradient(180deg, rgba(255, 255, 255, 0.12) 0%, rgba(255, 255, 255, 0.03) 100%);
border: 1px solid rgba(255, 255, 255, 0.2);
-webkit-backdrop-filter: blur(16px);
backdrop-filter: blur(16px);
box-shadow:
inset 0 1px 0 rgba(255, 255, 255, 0.2),
inset 0 -1px 0 rgba(255, 255, 255, 0.03),
0 12px 32px -14px rgba(0, 0, 0, 0.8),
0 0 24px -14px var(--blue-glow);
}
/* Soft internal light that rises on hover */
.btn--glass::before {
content: "";
position: absolute;
inset: 0;
border-radius: inherit;
background: radial-gradient(90% 120% at 50% 130%, rgba(22, 119, 255, 0.35), transparent 60%);
opacity: 0.35;
transition: opacity 0.6s var(--ease);
pointer-events: none;
}
/* Slow sheen sweep on hover */
.btn--glass::after {
content: "";
position: absolute;
top: 0;
bottom: 0;
left: -60%;
width: 50%;
background: linear-gradient(100deg, transparent, rgba(255, 255, 255, 0.14), transparent);
transform: skewX(-18deg);
transition: left 0.9s var(--ease);
pointer-events: none;
}
.btn--glass > * { position: relative; z-index: 1; }
.btn--glass:hover {
transform: translateY(-1px);
border-color: rgba(47, 140, 255, 0.55);
box-shadow:
inset 0 1px 0 rgba(255, 255, 255, 0.22),
inset 0 -1px 0 rgba(47, 140, 255, 0.25),
0 16px 40px -14px rgba(0, 0, 0, 0.85),
0 0 28px -10px var(--blue-glow);
}
.btn--glass:hover::before { opacity: 0.9; }
.btn--glass:hover::after { left: 120%; }
.btn--glass:active { transform: translateY(0); }
/* Secondary: understated hairline text link */
.btn--quiet {
color: var(--ink-soft);
padding: 0 8px;
}
.btn--quiet .btn__label {
background-image: linear-gradient(var(--blue-bright), var(--blue-bright)), linear-gradient(rgba(255, 255, 255, 0.24), rgba(255, 255, 255, 0.24));
background-size: 0% 1px, 100% 1px;
background-position: 0 100%, 0 100%;
background-repeat: no-repeat;
padding-bottom: 4px;
transition: background-size 0.6s var(--ease);
}
.btn--quiet:hover { color: var(--ink); }
.btn--quiet:hover .btn__label { background-size: 100% 1px, 100% 1px; }
/* =========================================================
6. HERO CONTENT
========================================================= */
.hero__body {
flex: 1;
display: flex;
align-items: center;
justify-content: center;
padding: clamp(36px, 6vh, 88px) var(--gutter) clamp(24px, 3.5vh, 48px);
}
.hero__content {
width: 100%;
max-width: 1120px;
text-align: center;
}
.hero__title {
margin: 0;
font-size: clamp(2.7rem, 0.6rem + 5.2vw, 6.4rem);
font-weight: 600;
line-height: 0.96;
letter-spacing: -0.048em;
font-variation-settings: "wght" 600;
color: var(--ink);
text-wrap: balance;
}
.hero__title-line { display: block; }
.hero__title-line--soft {
padding-bottom: 0.08em; /* keeps descenders inside the gradient clip */
background: linear-gradient(180deg, #ffffff 0%, rgba(200, 207, 218, 0.62) 100%);
-webkit-background-clip: text;
background-clip: text;
color: transparent;
}
.hero__lede {
max-width: 34rem;
margin: clamp(22px, 3.2vh, 32px) auto 0;
font-size: clamp(1rem, 0.94rem + 0.3vw, 1.1875rem);
font-weight: 400;
line-height: 1.6;
letter-spacing: -0.005em;
color: var(--muted);
text-wrap: pretty;
}
.hero__actions {
margin-top: clamp(32px, 4.6vh, 44px);
display: flex;
align-items: center;
justify-content: center;
gap: 18px;
flex-wrap: wrap;
}
/* =========================================================
7. PLATFORM INDICATORS
========================================================= */
.platforms {
position: relative;
width: 100%;
max-width: var(--maxw);
margin: 0 auto;
padding: 0 var(--gutter) max(clamp(28px, 4.5vh, 44px), env(safe-area-inset-bottom));
}
.platforms__head {
display: flex;
align-items: center;
gap: 18px;
margin-bottom: 22px;
}
.platforms__head::before,
.platforms__head::after {
content: "";
flex: 1;
height: 1px;
}
.platforms__head::before { background: linear-gradient(90deg, transparent, var(--line-strong)); }
.platforms__head::after { background: linear-gradient(90deg, var(--line-strong), transparent); }
.platforms__label {
margin: 0;
font-size: 11px;
font-weight: 500;
letter-spacing: 0.24em;
text-transform: uppercase;
color: var(--faint);
white-space: nowrap;
}
.platforms__list {
display: grid;
grid-template-columns: repeat(6, 1fr);
}
.platforms__item {
position: relative;
display: flex;
align-items: center;
justify-content: center;
padding: 4px 8px;
font-size: clamp(15px, 0.8rem + 0.45vw, 19px);
font-weight: 500;
letter-spacing: -0.015em;
color: rgba(245, 247, 250, 0.5);
transition: color 0.5s var(--ease);
}
.platforms__item + .platforms__item::before {
content: "";
position: absolute;
left: 0;
top: 50%;
width: 1px;
height: 14px;
transform: translateY(-50%);
background: var(--line-strong);
}
.platforms__item:hover { color: var(--ink); }
/* =========================================================
7b. SCROLL INDICATOR
========================================================= */
.scroll-cue {
display: flex;
flex-direction: column;
align-items: center;
gap: 10px;
margin: 0 auto clamp(18px, 2.6vh, 26px);
pointer-events: none;
user-select: none;
}
.scroll-cue__label {
font-size: 10px;
font-weight: 500;
letter-spacing: 0.32em;
/* optical centring: letter-spacing adds trailing space */
margin-right: -0.32em;
text-transform: uppercase;
color: var(--text-muted);
}
.scroll-cue__track {
position: relative;
width: 1px;
height: 34px;
overflow: hidden;
background: linear-gradient(180deg, rgba(255, 255, 255, 0.16), rgba(255, 255, 255, 0.04));
}
.scroll-cue__track::after {
content: "";
position: absolute;
left: 0;
top: 0;
width: 1px;
height: 12px;
background: linear-gradient(180deg, rgba(47, 140, 255, 0), var(--blue-bright));
animation: scroll-cue 2.8s cubic-bezier(0.65, 0, 0.35, 1) infinite;
}
.scroll-cue__arrow {
width: 9px;
height: 9px;
margin-top: -4px;
color: rgba(255, 255, 255, 0.4);
}
@keyframes scroll-cue {
0% { transform: translateY(-12px); opacity: 0; }
25% { opacity: 1; }
75% { opacity: 1; }
100% { transform: translateY(34px); opacity: 0; }
}
/* =========================================================
7c. HERO - DARK + RESTRAINED ELECTRIC BLUE (scoped to .hero)
Neutral black/graphite/off-white first, with small touches of
the global blue tokens so the hero belongs to the same system
as the sections below. Shared styles elsewhere are untouched.
========================================================= */
.hero .brand { color: #f3f1ed; }
.hero .brand__mark svg path:last-child { stroke: var(--blue-bright); opacity: 0.9; } /* tiny blue detail */
.hero .nav { border-bottom-color: rgba(255, 255, 255, 0.07); background: linear-gradient(180deg, rgba(5, 5, 6, 0.55), rgba(5, 5, 6, 0.18)); }
.hero .nav__link { color: #9d9a94; }
.hero .nav__link:hover, .hero .nav__link:focus-visible, .hero .nav__link[aria-current="true"] { color: #f3f1ed; }
.hero .nav__link::after { background: linear-gradient(90deg, transparent, rgba(242, 239, 233, 0.7), transparent); }
.hero .nav__link[aria-current="true"]::after { background: linear-gradient(90deg, transparent, var(--blue-bright), transparent); }
.hero .menu { background: rgba(6, 6, 7, 0.94); }
.hero .menu__link[aria-current="true"] small,
.hero .menu__link:hover small, .hero .menu__link:focus-visible small { color: var(--blue-bright); }
/* Primary CTA: graphite surface, white text; blue only as inner light */
.hero .btn--glass {
color: #f5f3ef;
background: linear-gradient(180deg, #1d1e21 0%, #141517 100%);
border: 1px solid rgba(255, 255, 255, 0.16);
-webkit-backdrop-filter: none;
backdrop-filter: none;
box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.08), 0 14px 34px -16px rgba(0, 0, 0, 0.9);
}
.hero .btn--glass::before { background: radial-gradient(90% 120% at 50% 135%, var(--blue-glow), transparent 60%); opacity: 0.32; }
.hero .btn--glass::after { background: linear-gradient(100deg, transparent, rgba(255, 255, 255, 0.08), transparent); }
.hero .btn--glass .btn__icon { color: var(--blue-bright); }
.hero .btn--glass:hover {
transform: translateY(-1px);
background: linear-gradient(180deg, #232429 0%, #18191c 100%);
border-color: rgba(120, 165, 235, 0.38);
box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.1), inset 0 -1px 0 var(--blue-edge), 0 18px 40px -16px rgba(0, 0, 0, 0.95), 0 0 26px -14px var(--blue-glow);
}
.hero .btn--glass:hover::before { opacity: 0.7; }
/* Secondary: quiet text link; underline draws in blue on hover */
.hero .btn--quiet { color: #c9c6c0; }
.hero .btn--quiet:hover { color: #f5f3ef; }
.hero .btn--quiet .btn__label {
background-image: linear-gradient(var(--blue-bright), var(--blue-bright)), linear-gradient(rgba(255, 255, 255, 0.2), rgba(255, 255, 255, 0.2));
}
/* Headline: off-white; "Business." carries a barely-there cool edge */
.hero .hero__title { color: #f5f3ef; }
.hero .hero__title-line--soft { background: linear-gradient(180deg, #f5f3ef 0%, rgba(206, 202, 195, 0.62) 100%); -webkit-background-clip: text; background-clip: text; }
.hero .hero__accent {
display: inline-block;
padding-bottom: 0.08em;
margin-bottom: -0.08em;
background: linear-gradient(180deg, #f4f5f8 0%, rgba(196, 208, 228, 0.74) 100%);
-webkit-background-clip: text;
background-clip: text;
color: transparent;
filter: drop-shadow(0 0 26px rgba(22, 119, 255, 0.16));
}
.hero .hero__lede { color: #a9a6a0; }
/* Platform strip: neutral names; the hairlines warm up to a hint of blue at the label */
.hero .platforms__label { color: #8a8780; }
.hero .platforms__head::before { background: linear-gradient(90deg, transparent, rgba(255, 255, 255, 0.1) 60%, var(--blue-edge)); }
.hero .platforms__head::after { background: linear-gradient(90deg, var(--blue-edge), rgba(255, 255, 255, 0.1) 40%, transparent); }
.hero .platforms__item { color: rgba(236, 233, 227, 0.46); }
.hero .platforms__item + .platforms__item::before { background: rgba(255, 255, 255, 0.1); }
.hero .platforms__item:hover { color: #f3f1ed; }
/* Scroll cue: grey line, only the travelling signal is blue */
.hero .scroll-cue__label { color: #75726c; }
.hero .scroll-cue__track { height: 28px; background: linear-gradient(180deg, rgba(255, 255, 255, 0.12), rgba(255, 255, 255, 0.03)); }
.hero .scroll-cue__track::after { background: linear-gradient(180deg, rgba(47, 140, 255, 0), var(--blue-bright)); }
.hero .scroll-cue__arrow { color: rgba(255, 255, 255, 0.3); }
/* Blue light eases off on smaller screens */
@media (max-width: 960px) { .hero__blue { opacity: 0.8; animation: none; } }
@media (max-width: 640px) {
.hero__env { background-position: 62% 40%; opacity: 0.5; }
.hero__mark { display: none; }
.hero__blue { opacity: 0.55; }
}
/* =========================================================
8. LOAD REVEAL (only when JS is present)
========================================================= */
.js .reveal {
opacity: 0;
transform: translateY(22px);
filter: blur(8px);
}
.js .reveal--down { transform: translateY(-10px); filter: none; }
.js .reveal--fade { transform: none; filter: none; }
.js.is-ready .reveal {
animation: reveal 1.2s var(--ease) forwards;
animation-delay: var(--d, 0ms);
}
@keyframes reveal { to { opacity: 1; transform: none; filter: none; } }
/* =========================================================
9. RESPONSIVE
========================================================= */
@media (max-width: 1080px) {
.nav__links { gap: 22px; }
}
/* Tablet and below: collapse nav */
@media (max-width: 960px) {
:root { --nav-h: 68px; }
.nav__links, .nav__actions .btn { display: none; }
.nav__toggle { display: block; }
.platforms__list { grid-template-columns: repeat(3, 1fr); row-gap: 14px; }
.platforms__item:nth-child(4)::before { display: none; }
.hero__title { font-size: clamp(3.2rem, 8.6vw, 5.4rem); }
}
/* Mobile: editorial left-aligned composition, not a shrunken desktop */
@media (max-width: 640px) {
.hero__body {
align-items: flex-end;
padding-top: 64px;
padding-bottom: 40px;
}
.hero__content { text-align: left; }
.hero__title { font-size: clamp(2.6rem, 11.4vw, 3.6rem); line-height: 0.98; letter-spacing: -0.045em; }
.hero__lede { margin-left: 0; font-size: 1rem; max-width: 30rem; }
.hero__actions { justify-content: flex-start; gap: 10px; }
.hero__actions .btn--glass { width: 100%; }
.hero__actions .btn--quiet { padding: 0; }
.platforms__head { justify-content: flex-start; }
.platforms__head::before { display: none; }
.platforms__list {
grid-template-columns: repeat(3, 1fr);
border-top: 1px solid var(--line);
border-left: 1px solid var(--line);
row-gap: 0;
}
.platforms__item {
padding: 14px 6px;
font-size: 14px;
border-right: 1px solid var(--line);
border-bottom: 1px solid var(--line);
}
.platforms__item + .platforms__item::before { display: none; }
.scroll-cue { display: none; }
}
/* Short landscape viewports (phones on their side, small laptops) */
@media (max-height: 560px) and (orientation: landscape) {
.hero { min-height: 560px; }
.hero__body { align-items: center; padding-top: 32px; padding-bottom: 24px; }
.hero__title { font-size: clamp(2.2rem, 6vw, 3.6rem); }
.scroll-cue { display: none; }
}
/* =========================================================
10. REDUCED MOTION
========================================================= */
@media (prefers-reduced-motion: reduce) {
.js .reveal, .js.is-ready .reveal { opacity: 1; transform: none; filter: none; animation: none; }
*, *::before, *::after { transition-duration: 0.01ms !important; }
.hero__video { animation: none; }
.hero__env, .hero__blue, .scroll-cue__track::after { animation: none; }
.scroll-cue__track::after { transform: translateY(22px); opacity: 1; }
}
/* =========================================================
11. SERVICES SECTION
========================================================= */
.services {
position: relative;
background:
radial-gradient(circle at 50% 0%, rgba(22, 119, 255, 0.06), transparent 45%),
linear-gradient(180deg, var(--background-dark) 0%, var(--section-bg) 280px);
border-top: 1px solid var(--line);
padding: clamp(88px, 11vw, 160px) 0 clamp(96px, 12vw, 176px);
}
.services__inner {
max-width: var(--maxw);
margin: 0 auto;
padding: 0 var(--gutter);
}
/* Section intro: heading left, supporting copy right on wide screens */
.section-head {
display: grid;
grid-template-columns: minmax(0, 1.25fr) minmax(0, 1fr);
align-items: end;
gap: clamp(28px, 5vw, 96px);
margin-bottom: clamp(48px, 6vw, 80px);
}
.eyebrow {
display: inline-flex;
align-items: center;
gap: 14px;
margin: 0 0 22px;
font-size: 11px;
font-weight: 500;
letter-spacing: 0.24em;
text-transform: uppercase;
color: var(--blue-bright);
}
.eyebrow::before {
content: "";
width: 28px;
height: 1px;
background: linear-gradient(90deg, rgba(22, 119, 255, 0.2), var(--blue));
}
.section-title {
margin: 0;
max-width: 15ch;
font-size: clamp(2.1rem, 1.1rem + 2.9vw, 3.75rem);
font-weight: 600;
line-height: 1.02;
letter-spacing: -0.04em;
color: var(--ink);
text-wrap: balance;
}
.section-title__soft {
background: linear-gradient(180deg, #ffffff 0%, rgba(200, 207, 218, 0.62) 100%);
-webkit-background-clip: text;
background-clip: text;
color: transparent;
}
.section-lede {
margin: 0;
max-width: 30rem;
justify-self: end;
font-size: clamp(1rem, 0.95rem + 0.2vw, 1.0625rem);
line-height: 1.65;
color: var(--text-body);
text-wrap: pretty;
}
/* Cards */
.services__grid,
.platform-grid {
display: grid;
grid-template-columns: repeat(3, minmax(0, 1fr));
grid-auto-rows: 1fr;
gap: clamp(14px, 1.4vw, 20px);
}
.service,
.platform {
position: relative;
display: flex;
flex-direction: column;
min-height: clamp(260px, 22vw, 300px);
padding: clamp(26px, 2.4vw, 34px);
border: 1px solid var(--line);
border-radius: 16px;
background: linear-gradient(180deg, rgba(255, 255, 255, 0.025) 0%, rgba(255, 255, 255, 0) 60%), var(--card);
box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.04), 0 20px 40px -28px rgba(0, 0, 0, 0.9);
overflow: hidden;
isolation: isolate;
transition: transform 0.6s var(--ease), border-color 0.5s var(--ease), background-color 0.5s var(--ease), box-shadow 0.6s var(--ease);
}
/* Soft top light that rises on hover */
.service::before,
.platform::before {
content: "";
position: absolute;
inset: 0;
z-index: -1;
background: radial-gradient(80% 60% at 50% 0%, var(--blue-soft), transparent 70%);
opacity: 0;
transition: opacity 0.6s var(--ease);
}
/* Hairline highlight along the top edge */
.service::after,
.platform::after {
content: "";
position: absolute;
top: 0;
left: 12%;
right: 12%;
height: 1px;
background: linear-gradient(90deg, transparent, rgba(47, 140, 255, 0.7), transparent);
opacity: 0;
transition: opacity 0.6s var(--ease);
}
.service__top {
display: flex;
align-items: flex-start;
justify-content: space-between;
padding-bottom: clamp(56px, 5.5vw, 84px);
}
.service__num {
font-size: 12px;
font-weight: 500;
letter-spacing: 0.16em;
font-variant-numeric: tabular-nums;
color: var(--faint);
transition: color 0.5s var(--ease);
}
.service__icon {
display: grid;
place-items: center;
width: 44px;
height: 44px;
border-radius: 11px;
border: 1px solid var(--line);
background: linear-gradient(180deg, rgba(255, 255, 255, 0.06), rgba(255, 255, 255, 0.015));
box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.06);
color: rgba(245, 247, 250, 0.82);
transition: border-color 0.5s var(--ease), color 0.5s var(--ease), background-color 0.5s var(--ease);
}
.service__icon svg { width: 20px; height: 20px; }
.service__title {
margin: 0 0 12px;
font-size: clamp(1.2rem, 1.05rem + 0.4vw, 1.4rem);
font-weight: 600;
line-height: 1.2;
letter-spacing: -0.025em;
color: var(--ink);
}
.service__desc {
margin: 0;
max-width: 34ch;
font-size: 0.9375rem;
line-height: 1.6;
color: var(--text-body);
text-wrap: pretty;
}
@media (hover: hover) {
.service:hover,
.platform:hover {
transform: translateY(-4px);
border-color: var(--blue-edge);
background-color: var(--card-hover);
box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.06), 0 28px 50px -30px rgba(0, 0, 0, 0.95), 0 0 36px -22px var(--blue-glow);
}
.service:hover::before,
.service:hover::after,
.platform:hover::before,
.platform:hover::after { opacity: 1; }
.service:hover .service__num { color: var(--blue-bright); }
.service:hover .service__icon { border-color: var(--blue-edge); color: var(--blue-bright); background-color: rgba(22, 119, 255, 0.06); }
}
/* Scroll-triggered entrance (only when JS is present) */
.js .inview {
opacity: 0;
transform: translateY(24px);
filter: blur(6px);
}
.js .inview.is-visible {
animation: reveal 1.1s var(--ease) forwards;
animation-delay: var(--d, 0ms);
}
/* Services - responsive */
@media (max-width: 1024px) {
.section-head { grid-template-columns: 1fr; align-items: start; }
.section-lede { justify-self: start; }
.services__grid,
.platform-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 640px) {
.services { padding: 80px 0 96px; }
.section-head { gap: 20px; margin-bottom: 40px; }
.services__grid,
.platform-grid { grid-template-columns: 1fr; grid-auto-rows: auto; gap: 12px; }
.service,
.platform { min-height: 0; padding: 24px; }
.service__top { padding-bottom: 32px; }
}
/* Services - reduced motion */
@media (prefers-reduced-motion: reduce) {
.js .inview, .js .inview.is-visible { opacity: 1; transform: none; filter: none; animation: none; }
.service:hover,
.platform:hover { transform: none; }
}
/* =========================================================
12. PLATFORMS SECTION
(section chrome, intro, card surface and grid are shared
with Services above; only platform-specific parts here)
========================================================= */
.platforms-section {
position: relative;
background:
radial-gradient(50% 40% at 85% 0%, rgba(22, 119, 255, 0.05), transparent 70%),
var(--section-bg);
border-top: 1px solid var(--line);
padding: clamp(88px, 11vw, 160px) 0 clamp(96px, 12vw, 176px);
}
.platform { min-height: clamp(300px, 25vw, 340px); }
.platform__top {
display: flex;
align-items: flex-start;
justify-content: space-between;
margin-bottom: clamp(32px, 3.2vw, 44px);
}
.platform__num {
font-size: 12px;
font-weight: 500;
letter-spacing: 0.16em;
font-variant-numeric: tabular-nums;
color: var(--faint);
transition: color 0.5s var(--ease);
}
.platform__name {
margin: 0 0 12px;
font-size: clamp(1.35rem, 1.15rem + 0.5vw, 1.625rem);
font-weight: 600;
line-height: 1.15;
letter-spacing: -0.03em;
color: var(--ink);
}
.platform__desc {
transition: color 0.5s var(--ease);
margin: 0 0 28px;
max-width: 36ch;
font-size: 0.9375rem;
line-height: 1.6;
color: var(--text-body);
text-wrap: pretty;
}
.platform__foot {
display: flex;
align-items: center;
justify-content: space-between;
gap: 16px;
margin-top: auto;
padding-top: 18px;
border-top: 1px solid var(--line);
}
/* Separators sit in the gap before each item; the wrapper clips the one
that starts a line, so wrapped lines never begin with a stray dot */
.platform__services-wrap {
flex: 1;
min-width: 0;
overflow: hidden;
padding: 2px 0;
}
.platform__services {
display: flex;
flex-wrap: wrap;
align-items: center;
row-gap: 4px;
margin-left: -19px;
font-size: 13px;
font-weight: 450;
letter-spacing: -0.005em;
color: var(--text-secondary);
transition: color 0.5s var(--ease);
}
.platform__services li {
position: relative;
padding-left: 19px;
white-space: nowrap;
}
.platform__services li::before {
content: "\00B7";
position: absolute;
left: 0;
width: 19px;
text-align: center;
color: var(--faint);
}
.platform__arrow {
flex: none;
width: 18px;
height: 18px;
color: var(--faint);
transition: transform 0.5s var(--ease), color 0.5s var(--ease);
}
@media (hover: hover) {
.platform:hover .platform__num { color: var(--blue-bright); }
.platform:hover .platform__arrow { transform: translateX(4px); color: var(--blue-bright); }
}
@media (max-width: 640px) {
.platforms-section { padding: 80px 0 96px; }
.platform__top { margin-bottom: 28px; }
}
@media (prefers-reduced-motion: reduce) {
.platform:hover .platform__arrow { transform: none; }
}
/* =========================================================
13. PORTFOLIO SECTION
Media architecture: .portfolio-media > .portfolio-image + .portfolio-overlay
.portfolio-image is either an ![]()
(real screenshot) or a .mock placeholder.
========================================================= */
.portfolio-section {
position: relative;
background:
radial-gradient(45% 35% at 10% 0%, rgba(22, 119, 255, 0.06), transparent 70%),
var(--background-dark);
border-top: 1px solid var(--line);
padding: clamp(88px, 11vw, 160px) 0 clamp(96px, 12vw, 176px);
}
.portfolio-grid {
display: grid;
grid-template-columns: repeat(12, minmax(0, 1fr));
gap: clamp(16px, 1.6vw, 24px);
}
/* Editorial rhythm: wide / narrow, narrow / wide, wide / narrow */
.work { grid-column: span 5; }
.work:nth-child(4n+1),
.work:nth-child(4n+4) { grid-column: span 7; }
.work {
position: relative;
display: flex;
flex-direction: column;
border: 1px solid var(--line);
border-radius: 14px;
background: var(--card);
box-shadow: 0 24px 48px -32px rgba(0, 0, 0, 0.9);
overflow: hidden;
isolation: isolate;
transition: transform 0.6s var(--ease), border-color 0.5s var(--ease), box-shadow 0.6s var(--ease);
}
.portfolio-media {
position: relative;
height: clamp(260px, 27vw, 400px);
overflow: hidden;
border-bottom: 1px solid var(--line);
background:
radial-gradient(70% 80% at 50% 0%, rgba(22, 119, 255, 0.07), transparent 70%),
#0b0d10;
}
.portfolio-image {
position: absolute;
inset: 0;
width: 100%;
height: 100%;
object-fit: cover;
transform-origin: 50% 100%;
transition: transform 1.2s var(--ease), translate 1.4s var(--ease) var(--d, 0ms);
}
.portfolio-overlay {
position: absolute;
inset: 0;
pointer-events: none;
background: linear-gradient(180deg, rgba(5, 6, 8, 0) 55%, rgba(5, 6, 8, 0.55) 100%);
box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.05);
}
.work__body {
display: grid;
grid-template-columns: minmax(0, 1fr) auto;
column-gap: 20px;
padding: clamp(22px, 2.2vw, 30px) clamp(22px, 2.4vw, 32px) clamp(24px, 2.4vw, 32px);
}
.work__meta {
grid-column: 1 / -1;
display: flex;
align-items: center;
justify-content: space-between;
margin-bottom: 14px;
}
.work__platform {
display: inline-flex;
align-items: center;
gap: 10px;
font-size: 11px;
font-weight: 500;
letter-spacing: 0.2em;
text-transform: uppercase;
color: var(--text-secondary);
}
.work__platform::before {
content: "";
width: 6px;
height: 6px;
border-radius: 50%;
background: var(--blue);
box-shadow: 0 0 0 3px var(--blue-soft);
}
.work__num {
font-size: 12px;
font-weight: 500;
letter-spacing: 0.16em;
font-variant-numeric: tabular-nums;
color: var(--faint);
}
.work__title {
margin: 0 0 10px;
font-size: clamp(1.25rem, 1.05rem + 0.55vw, 1.6rem);
font-weight: 600;
line-height: 1.18;
letter-spacing: -0.03em;
color: var(--ink);
text-wrap: balance;
}
.work__desc {
margin: 0;
max-width: 44ch;
font-size: 0.9375rem;
line-height: 1.6;
color: var(--text-body);
text-wrap: pretty;
}
.work__arrow {
grid-column: 2;
grid-row: 2 / span 2;
align-self: end;
display: grid;
place-items: center;
width: 40px;
height: 40px;
border-radius: 10px;
border: 1px solid var(--line);
color: var(--blue-bright);
transition: border-color 0.5s var(--ease), background-color 0.5s var(--ease);
}
.work__arrow svg { width: 16px; height: 16px; transition: transform 0.5s var(--ease); }
@media (hover: hover) {
.work:hover {
transform: translateY(-4px);
border-color: var(--blue-edge);
box-shadow: 0 30px 56px -32px rgba(0, 0, 0, 0.95), 0 0 36px -22px var(--blue-glow);
}
.work:hover .portfolio-image { transform: scale(1.03); }
.work:hover .work__arrow { border-color: var(--blue-edge); background-color: rgba(22, 119, 255, 0.08); }
.work:hover .work__arrow svg { transform: translate(2px, -2px); }
}
/* Entrance: card rises (shared .inview) and the mockup drifts up into place.
Uses `translate` so it never competes with the hover `transform` zoom. */
.js .work.inview .portfolio-image { translate: 0 22px; }
.js .work.inview.is-visible .portfolio-image { translate: 0 0; }
/* ---------- Placeholder interface mockups (no data, no figures) ---------- */
.mock {
display: flex;
align-items: flex-end;
justify-content: center;
gap: 4%;
padding: 9% 8% 0;
}
.mk-win {
flex: 1;
height: 100%;
display: flex;
flex-direction: column;
border: 1px solid rgba(255, 255, 255, 0.1);
border-bottom: 0;
border-radius: 12px 12px 0 0;
background: linear-gradient(180deg, #14171c, #0e1014);
box-shadow: 0 -12px 40px -12px rgba(0, 0, 0, 0.7);
overflow: hidden;
}
.mk-chrome {
flex: none;
display: flex;
align-items: center;
gap: 6px;
height: 28px;
padding: 0 12px;
border-bottom: 1px solid rgba(255, 255, 255, 0.06);
}
.mk-chrome i { width: 7px; height: 7px; border-radius: 50%; background: rgba(255, 255, 255, 0.14); }
.mk-chrome b { width: 38%; height: 12px; margin-left: 10px; border-radius: 6px; background: rgba(255, 255, 255, 0.05); }
.mk-body { flex: 1; min-height: 0; display: grid; gap: 10px; padding: 14px; align-content: start; }
.mk-row { display: flex; align-items: center; gap: 10px; min-width: 0; }
.mk-col { display: grid; gap: 7px; align-content: start; min-width: 0; flex: 1; }
.ln { height: 6px; width: var(--w, 100%); border-radius: 3px; background: rgba(255, 255, 255, 0.12); }
.ln--soft { background: rgba(255, 255, 255, 0.06); }
.ln--strong { height: 8px; background: rgba(255, 255, 255, 0.22); }
.ln--blue { background: var(--blue); opacity: 0.85; }
.blk { border-radius: 8px; border: 1px solid rgba(255, 255, 255, 0.06); background: rgba(255, 255, 255, 0.03); }
.blk--active { border-color: var(--blue-edge); background: rgba(22, 119, 255, 0.06); }
.img { border-radius: 8px; background: linear-gradient(145deg, rgba(255, 255, 255, 0.12), rgba(255, 255, 255, 0.025)); flex: none; }
.pill { flex: none; width: 44px; height: 14px; border-radius: 7px; background: rgba(255, 255, 255, 0.06); }
.pill--blue { background: var(--blue-soft); border: 1px solid var(--blue-edge); }
.wire { flex: 1; height: 1px; background: linear-gradient(90deg, rgba(255, 255, 255, 0.08), rgba(22, 119, 255, 0.5), rgba(255, 255, 255, 0.08)); }
.mk-phone {
flex: none;
width: 30%;
max-width: 170px;
height: 100%;
display: grid;
grid-template-rows: 1fr auto;
gap: 10px;
padding: 10px 10px 0;
border: 1px solid rgba(255, 255, 255, 0.12);
border-bottom: 0;
border-radius: 22px 22px 0 0;
background: #0e1014;
}
.mk-phone .img { border-radius: 14px; }
/* Portfolio - responsive */
@media (max-width: 1024px) {
.work, .work:nth-child(4n+1), .work:nth-child(4n+4) { grid-column: span 6; }
.portfolio-media { height: clamp(230px, 32vw, 320px); }
}
@media (max-width: 700px) {
.work, .work:nth-child(4n+1), .work:nth-child(4n+4) { grid-column: 1 / -1; }
.portfolio-media { height: clamp(210px, 58vw, 300px); }
}
@media (max-width: 640px) {
.portfolio-section { padding: 80px 0 96px; }
.portfolio-grid { gap: 12px; }
.work__body { padding: 22px; }
.mock { padding: 8% 6% 0; }
}
@media (prefers-reduced-motion: reduce) {
.work:hover { transform: none; }
.work:hover .portfolio-image { transform: none; }
.js .work.inview .portfolio-image,
.js .work.inview.is-visible .portfolio-image { translate: none; }
.work:hover .work__arrow svg { transform: none; }
}
/* =========================================================
13b. PORTFOLIO - 3D SERVICE SCENES (Ecom 3D kit)
Self-contained: every rule the scenes need lives here, so the
cards lay out correctly even if assets/portfolio-3d/portfolio.css
does not load. The media area keeps the ORIGINAL portfolio height;
the canvas simply fills it (framing is done per platform in JS).
All figures inside the scenes are simulated sample data.
========================================================= */
#portfolio .portfolio-media {
position: relative;
height: clamp(260px, 27vw, 400px); /* original portfolio media height */
overflow: hidden;
background: radial-gradient(70% 75% at 50% 55%, #16181d 0%, #0d0e11 58%, #09090b 100%);
}
#portfolio .ees-scene {
position: absolute;
inset: 0;
z-index: 1;
overflow: hidden;
transition: opacity 0.6s var(--ease);
}
#portfolio .ees-scene canvas {
display: block;
width: 100% !important;
height: 100% !important;
filter: saturate(0.5) brightness(0.97) contrast(1.02); /* the scenes' blue becomes an accent */
}
#portfolio .ees-poster {
position: absolute;
inset: 0;
width: 100%;
height: 100%;
object-fit: cover;
clip-path: inset(7% 0 0 0); /* hide the poster's baked-in caption strip */
filter: saturate(0.5) brightness(0.97) contrast(1.02);
opacity: 1;
transition: opacity 0.3s var(--ease);
}
#portfolio .ees-ready .ees-poster { opacity: 0; }
#portfolio .portfolio-media::after { /* vignette + bottom fade into the card body */
content: "";
position: absolute;
inset: 0;
z-index: 2;
pointer-events: none;
background:
linear-gradient(180deg, rgba(9, 9, 11, 0.35) 0%, rgba(9, 9, 11, 0) 16%, rgba(9, 9, 11, 0) 72%, rgba(9, 9, 11, 0.6) 100%),
radial-gradient(120% 100% at 50% 50%, transparent 58%, rgba(0, 0, 0, 0.45) 100%);
box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.05);
}
#portfolio .ees-label {
position: absolute;
z-index: 3;
top: 14px;
left: 16px;
display: inline-flex;
align-items: center;
gap: 8px;
font: 500 10px/1.2 var(--font);
letter-spacing: 0.18em;
text-transform: uppercase;
color: #9da3ad;
pointer-events: none;
}
#portfolio .ees-label::before { content: ""; width: 4px; height: 4px; border-radius: 50%; background: var(--blue-bright); }
#portfolio .ees-accessible { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip-path: inset(50%); white-space: nowrap; }
#portfolio .ees-note { max-width: 60ch; margin: 26px 0 0; font-size: 12.5px; line-height: 1.6; color: #8d939d; }
/* Cards: identical resting state; hover = brighter grey border, small lift, blue only on the arrow */
#portfolio .work { border-color: var(--line); transition: translate 0.6s var(--ease), border-color 0.5s var(--ease), box-shadow 0.6s var(--ease); }
@media (hover: hover) {
#portfolio .work:hover {
transform: none;
translate: 0 -4px;
border-color: rgba(255, 255, 255, 0.2);
box-shadow: 0 30px 56px -32px rgba(0, 0, 0, 0.95);
}
}
@media (prefers-reduced-motion: reduce) {
#portfolio .work:hover { translate: none; }
#portfolio .ees-poster { transition: none; }
}
/* =========================================================
14. ABOUT SECTION - ECOMMERCE GROWTH SYSTEM
Left: editorial intro, process indicator, CTA, values.
Right: dark architectural process panel (four stages).
Palette: black / charcoal / grey; blue only as a signal.
========================================================= */
.about-section {
position: relative;
overflow: hidden;
background:
radial-gradient(50% 55% at 78% 40%, rgba(255, 255, 255, 0.025), transparent 70%),
var(--background);
border-top: 1px solid var(--line);
padding: clamp(88px, 11vw, 160px) 0 clamp(104px, 12vw, 184px);
isolation: isolate;
}
/* Oversized watermark, barely visible */
.about__watermark {
position: absolute;
z-index: -1;
left: 50%;
top: 50%;
translate: -50% -50%;
margin: 0;
white-space: nowrap;
font-size: clamp(5rem, 13.5vw, 15rem);
font-weight: 700;
letter-spacing: -0.04em;
line-height: 1;
color: rgba(235, 238, 243, 0.03);
pointer-events: none;
user-select: none;
}
/* Faint network along the bottom edge */
.about__network {
position: absolute;
z-index: -1;
left: 0;
right: 0;
bottom: 0;
width: 100%;
height: clamp(120px, 14vw, 190px);
pointer-events: none;
-webkit-mask-image: linear-gradient(90deg, transparent, #000 18%, #000 82%, transparent);
mask-image: linear-gradient(90deg, transparent, #000 18%, #000 82%, transparent);
}
.about__network path { fill: none; stroke: rgba(255, 255, 255, 0.055); stroke-width: 1; vector-effect: non-scaling-stroke; }
.about__network circle { fill: #0b0c0f; stroke: rgba(255, 255, 255, 0.14); stroke-width: 1; vector-effect: non-scaling-stroke; }
.about__network circle.on { stroke: rgba(47, 140, 255, 0.45); }
.about {
display: grid;
grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.02fr);
align-items: center;
gap: clamp(40px, 5vw, 88px);
}
.about__title { max-width: none; font-size: clamp(2rem, 1rem + 2.4vw, 3.15rem); }
.about__title-line { display: block; }
.about__em {
display: inline-block;
background: linear-gradient(180deg, #ffffff 0%, #eef1f6 100%);
-webkit-background-clip: text;
background-clip: text;
color: transparent;
filter: drop-shadow(0 0 22px rgba(22, 119, 255, 0.16));
}
.about__copy { margin-top: clamp(24px, 2.6vw, 32px); display: grid; gap: 16px; max-width: 34rem; }
.about__copy p {
margin: 0;
font-size: clamp(1rem, 0.95rem + 0.2vw, 1.0625rem);
line-height: 1.7;
color: var(--text-body);
text-wrap: pretty;
}
/* STRATEGY - SETUP - LAUNCH - GROWTH */
.about__steps {
display: flex;
align-items: center;
gap: 12px;
margin: clamp(28px, 3vw, 38px) 0 0;
padding: 0;
list-style: none;
max-width: 34rem;
}
.about__steps li {
display: inline-flex;
align-items: center;
gap: 12px;
flex: 1 1 auto;
font-size: 10.5px;
font-weight: 500;
letter-spacing: 0.2em;
text-transform: uppercase;
color: #8d939d;
white-space: nowrap;
}
.about__steps li:last-child { flex: 0 0 auto; }
.about__steps li::before {
content: "";
flex: none;
width: 5px;
height: 5px;
border-radius: 50%;
border: 1px solid rgba(255, 255, 255, 0.28);
}
.about__steps li:not(:last-child)::after {
content: "";
flex: 1 1 auto;
min-width: 14px;
height: 1px;
background: rgba(255, 255, 255, 0.12);
}
.about__steps li.is-active { color: var(--text-primary); }
.about__steps li.is-active::before { border-color: var(--blue-bright); background: var(--blue); box-shadow: 0 0 0 3px rgba(22, 119, 255, 0.14); }
.about__cta { margin-top: clamp(30px, 3.2vw, 40px); }
/* Value indicators */
.about__values {
display: grid;
grid-template-columns: repeat(3, minmax(0, 1fr));
gap: 0;
margin: clamp(30px, 3.2vw, 40px) 0 0;
padding: 22px 0 0;
list-style: none;
border-top: 1px solid var(--line);
max-width: 34rem;
}
.about__values li {
display: flex;
flex-direction: column;
align-items: flex-start;
gap: 12px;
padding-right: clamp(14px, 1.6vw, 22px);
font-size: 10.5px;
font-weight: 500;
line-height: 1.35;
letter-spacing: 0.14em;
text-transform: uppercase;
color: var(--text-secondary);
}
.about__values li + li { padding-left: clamp(14px, 1.6vw, 22px); border-left: 1px solid var(--line); }
.about__values svg { flex: none; width: 18px; height: 18px; color: #c4c9d1; }
.about__values svg .accent { stroke: var(--blue-bright); }
/* ---------- Growth system panel ---------- */
.gs {
position: relative;
padding: clamp(20px, 2.2vw, 30px) clamp(20px, 2.2vw, 30px) clamp(18px, 2vw, 26px);
border: 1px solid rgba(255, 255, 255, 0.08);
border-radius: 18px;
background: linear-gradient(180deg, #0e0f12 0%, #0a0b0d 100%);
box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.045), 0 50px 90px -40px rgba(0, 0, 0, 0.95), 0 0 0 1px rgba(0, 0, 0, 0.4);
overflow: hidden;
isolation: isolate;
}
.gs::before { /* static technical grid, very low opacity */
content: "";
position: absolute;
inset: 0;
z-index: -1;
background-image:
linear-gradient(rgba(255, 255, 255, 0.028) 1px, transparent 1px),
linear-gradient(90deg, rgba(255, 255, 255, 0.028) 1px, transparent 1px);
background-size: 36px 36px;
-webkit-mask-image: radial-gradient(85% 80% at 55% 50%, #000 35%, transparent 100%);
mask-image: radial-gradient(85% 80% at 55% 50%, #000 35%, transparent 100%);
}
.gs__corner { position: absolute; width: 12px; height: 12px; border: 0 solid rgba(255, 255, 255, 0.2); pointer-events: none; }
.gs__corner--tl { top: 12px; left: 12px; border-top-width: 1px; border-left-width: 1px; }
.gs__corner--tr { top: 12px; right: 12px; border-top-width: 1px; border-right-width: 1px; }
.gs__corner--bl { bottom: 12px; left: 12px; border-bottom-width: 1px; border-left-width: 1px; }
.gs__corner--br { bottom: 12px; right: 12px; border-bottom-width: 1px; border-right-width: 1px; }
.gs__mark { position: absolute; width: 9px; height: 9px; pointer-events: none; opacity: 0.5; }
.gs__mark::before, .gs__mark::after { content: ""; position: absolute; background: rgba(255, 255, 255, 0.28); }
.gs__mark::before { left: 4px; top: 0; width: 1px; height: 9px; }
.gs__mark::after { top: 4px; left: 0; width: 9px; height: 1px; }
.gs__head {
display: flex;
align-items: center;
justify-content: space-between;
gap: 16px;
padding: 0 4px 16px;
margin-bottom: clamp(20px, 2.2vw, 28px);
border-bottom: 1px solid rgba(255, 255, 255, 0.07);
}
.gs__label, .gs__tag { font-size: 10.5px; font-weight: 500; letter-spacing: 0.22em; text-transform: uppercase; color: #8d939d; }
.gs__label b { font-weight: 500; color: var(--text-secondary); }
.gs__tag { display: inline-flex; align-items: center; gap: 8px; letter-spacing: 0.2em; }
.gs__tag::before { content: ""; width: 4px; height: 4px; border-radius: 50%; background: var(--blue-bright); }
.gs__stages { display: grid; gap: 14px; margin: 0; padding: 0; list-style: none; }
.gstage {
--node-y: 31px;
--gap: 14px;
--shift: calc(var(--i) * 16px);
position: relative;
display: grid;
grid-template-columns: 40px minmax(0, 1fr) 124px;
align-items: start;
}
/* neutral spine between nodes, with a travelling signal */
.gstage__seg {
position: absolute;
left: 15px;
top: var(--node-y);
width: 1px;
height: calc(100% + var(--gap));
background: rgba(255, 255, 255, 0.12);
transform-origin: top;
overflow: hidden;
}
.gstage:last-child .gstage__seg { display: none; }
.gstage__seg::after {
content: "";
position: absolute;
left: 0;
top: -32%;
width: 1px;
height: 32%;
background: linear-gradient(180deg, rgba(47, 140, 255, 0), rgba(47, 140, 255, 0.85));
opacity: 0;
animation: gs-flow 8s linear infinite;
animation-delay: calc(var(--i) * 2s);
}
@keyframes gs-flow {
0% { top: -32%; opacity: 0; }
3% { opacity: 1; }
22% { top: 100%; opacity: 0.8; }
25%, 100% { top: 100%; opacity: 0; }
}
.gstage__link {
position: absolute;
left: 21px;
top: var(--node-y);
width: calc(19px + var(--shift));
height: 1px;
background: rgba(255, 255, 255, 0.14);
transform-origin: left;
}
.gstage__node {
position: absolute;
left: 11px;
top: calc(var(--node-y) - 4.5px);
width: 9px;
height: 9px;
border-radius: 50%;
border: 1px solid rgba(255, 255, 255, 0.35);
background: #0b0c0e;
transition: border-color 0.8s var(--ease), background-color 0.8s var(--ease), box-shadow 0.8s var(--ease);
}
.gstage.is-visible .gstage__node, html:not(.js) .gstage__node {
border-color: var(--blue-bright);
background-color: var(--blue);
transition-delay: calc(var(--d, 0ms) + 200ms);
}
.gstage.is-visible .gstage__node::after {
content: "";
position: absolute;
inset: -5px;
border-radius: 50%;
border: 1px solid rgba(47, 140, 255, 0.35);
opacity: 0;
animation: gs-node 6s ease-in-out infinite;
animation-delay: calc(var(--i) * 1.5s + 1s);
}
@keyframes gs-node { 0%, 100% { opacity: 0; transform: scale(0.7); } 45% { opacity: 1; transform: scale(1.15); } 70% { opacity: 0; transform: scale(1.4); } }
.gstage__card {
grid-column: 2;
margin-left: var(--shift);
display: grid;
grid-template-columns: auto minmax(0, 1fr);
column-gap: 14px;
padding: 16px 18px 17px 16px;
border: 1px solid rgba(255, 255, 255, 0.08);
border-radius: 12px;
background: linear-gradient(180deg, #15171b 0%, #101215 100%);
box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.05), 0 18px 32px -24px rgba(0, 0, 0, 0.95);
transition: transform 0.5s var(--ease), border-color 0.5s var(--ease), box-shadow 0.5s var(--ease);
}
.gstage__icon {
display: grid;
place-items: center;
width: 30px;
height: 30px;
border-radius: 8px;
border: 1px solid rgba(255, 255, 255, 0.09);
background: rgba(255, 255, 255, 0.025);
color: #c4c9d1;
}
.gstage__icon svg { width: 16px; height: 16px; }
.gstage__icon svg .accent { stroke: var(--blue-bright); }
.gstage__head { display: flex; align-items: baseline; gap: 10px; min-height: 30px; align-items: center; }
.gstage__num { font-size: 11px; font-weight: 500; letter-spacing: 0.16em; font-variant-numeric: tabular-nums; color: #8d939d; }
.gstage__title { margin: 0; font-size: clamp(1rem, 0.94rem + 0.28vw, 1.15rem); font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase; color: var(--text-primary); }
.gstage__desc { margin: 4px 0 0; font-size: 0.84rem; line-height: 1.55; color: var(--text-secondary); text-wrap: pretty; }
.gstage__logos { display: flex; align-items: center; gap: 8px; margin-top: 12px; }
.gstage__logo {
display: grid;
place-items: center;
width: 22px;
height: 22px;
border-radius: 6px;
overflow: hidden;
border: 1px solid rgba(255, 255, 255, 0.1);
background: rgba(255, 255, 255, 0.03);
flex: none;
}
.gstage__logo img { display: block; width: 100%; height: 100%; object-fit: contain; filter: brightness(0.86) saturate(0.95); transition: filter 0.45s var(--ease); }
.gstage__logo--amazon, .gstage__logo--walmart { border-color: transparent; }
.gstage__logo--shopify img { width: 78%; height: 78%; }
.gstage__logo--ebay { width: 38px; }
.gstage__logo--ebay img { width: 84%; height: 84%; }
.gstage__card:hover .gstage__logo img { filter: none; }
@media (hover: hover) {
.gstage__card:hover {
transform: translateY(-2px);
border-color: rgba(255, 255, 255, 0.16);
box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.06), 0 22px 40px -24px rgba(0, 0, 0, 0.95);
}
}
/* technical annotations beside the stages */
.gstage__notes { grid-column: 3; display: grid; gap: 8px; padding-top: calc(var(--node-y) - 7px); }
.gstage__note {
display: flex;
align-items: center;
gap: 8px;
font-size: 9.5px;
font-weight: 500;
letter-spacing: 0.18em;
text-transform: uppercase;
color: #8d939d;
white-space: nowrap;
}
.gstage__note::before { content: ""; flex: 1 1 auto; min-width: 12px; height: 0; border-top: 1px dashed rgba(255, 255, 255, 0.16); }
.gstage__note::after { content: ""; order: -1; flex: none; width: 3px; height: 3px; border-radius: 50%; background: rgba(255, 255, 255, 0.3); }
.gstage__note i { flex: none; width: 4px; height: 4px; border-radius: 50%; background: var(--blue-bright); order: 2; }
.gstage__note span { order: 3; }
/* strip version of the annotations (narrow screens) */
.gs__strip {
display: none;
flex-wrap: wrap;
gap: 8px 16px;
margin: 20px 0 0;
padding: 16px 4px 0;
border-top: 1px solid rgba(255, 255, 255, 0.07);
list-style: none;
}
.gs__strip li { display: inline-flex; align-items: center; gap: 7px; font-size: 9.5px; font-weight: 500; letter-spacing: 0.18em; text-transform: uppercase; color: #8d939d; }
.gs__strip li::before { content: ""; width: 4px; height: 4px; border-radius: 50%; background: rgba(255, 255, 255, 0.3); }
.gs__strip li:first-child::before { background: var(--blue-bright); }
.gs__foot {
display: flex;
align-items: center;
justify-content: space-between;
gap: 16px;
margin-top: clamp(20px, 2.2vw, 26px);
padding: 14px 4px 0;
border-top: 1px solid rgba(255, 255, 255, 0.07);
font-size: 10.5px;
letter-spacing: 0.2em;
text-transform: uppercase;
color: #8d939d;
}
.gs__foot b { font-weight: 500; color: var(--text-secondary); }
.gs__foot-line { flex: 1 1 auto; height: 1px; background: linear-gradient(90deg, rgba(255, 255, 255, 0.14), rgba(255, 255, 255, 0.04)); position: relative; }
.gs__foot-line::after { content: ""; position: absolute; right: 0; top: -2px; width: 5px; height: 5px; border-radius: 50%; background: var(--blue); }
/* reveal */
.js .gstage .gstage__seg { transform: scaleY(0); transition: transform 0.9s var(--ease) calc(var(--d, 0ms) + 250ms); }
.js .gstage .gstage__link { transform: scaleX(0); transition: transform 0.6s var(--ease) var(--d, 0ms); }
.js .gstage.is-visible .gstage__seg { transform: scaleY(1); }
.js .gstage.is-visible .gstage__link { transform: scaleX(1); }
/* About - responsive */
@media (max-width: 1200px) {
.gstage { grid-template-columns: 36px minmax(0, 1fr); }
.gstage__notes { display: none; }
.gs__strip { display: flex; }
}
@media (max-width: 900px) {
.about { grid-template-columns: 1fr; gap: 56px; }
.about__title { max-width: 20ch; }
.gs { max-width: 720px; }
}
@media (max-width: 640px) {
.about-section { padding: 80px 0 104px; }
.about { gap: 44px; }
.about__cta { width: 100%; }
.about__steps { gap: 8px; }
.about__steps li { gap: 8px; font-size: 9.5px; letter-spacing: 0.14em; }
.about__steps li:not(:last-child)::after { min-width: 8px; }
.about__values { grid-template-columns: 1fr; gap: 14px; }
.about__values li, .about__values li + li { padding: 0; border-left: 0; flex-direction: row; align-items: center; gap: 10px; }
.gs { padding: 18px 14px 16px; border-radius: 14px; }
.gs__corner, .gs__mark { display: none; }
.gs__head { flex-direction: column; align-items: flex-start; gap: 8px; }
.gstage { --shift: 0px; grid-template-columns: 30px minmax(0, 1fr); }
.gstage__seg { left: 10px; }
.gstage__node { left: 6px; }
.gstage__link { left: 16px; width: 14px; }
.gstage__card { padding: 14px; column-gap: 12px; }
.gstage__icon { width: 28px; height: 28px; }
.gstage__head { min-height: 28px; }
.gstage__logo { width: 20px; height: 20px; }
.gstage__logo--ebay { width: 34px; }
.gs__foot { font-size: 9.5px; letter-spacing: 0.14em; }
}
@media (prefers-reduced-motion: reduce) {
.gstage__seg::after { animation: none; opacity: 0; }
.gstage.is-visible .gstage__node::after { animation: none; opacity: 0; }
.js .gstage .gstage__seg, .js .gstage .gstage__link { transform: none; transition: none; }
.gstage__node { border-color: var(--blue-bright); background-color: var(--blue); }
.gstage__card:hover { transform: none; }
}
/* =========================================================
15. HOW IT WORKS SECTION - CONNECTED WORKFLOW
Desktop: one rail (node · label · line · arrow) above four
cards. Tablet: 2 × 2. Mobile: vertical workflow.
Palette: black / charcoal / grey; blue only as a signal.
========================================================= */
.process-section {
position: relative;
background: var(--background-dark);
border-top: 1px solid var(--line);
padding: clamp(88px, 11vw, 160px) 0 clamp(96px, 12vw, 176px);
overflow: hidden;
isolation: isolate;
}
/* Barely-visible architectural grid */
.process-section::before {
content: "";
position: absolute;
inset: 0;
z-index: -2;
background-image:
linear-gradient(rgba(255, 255, 255, 0.024) 1px, transparent 1px),
linear-gradient(90deg, rgba(255, 255, 255, 0.024) 1px, transparent 1px);
background-size: 56px 56px;
-webkit-mask-image: radial-gradient(80% 70% at 50% 55%, #000 25%, transparent 100%);
mask-image: radial-gradient(80% 70% at 50% 55%, #000 25%, transparent 100%);
}
.hiw__watermark {
position: absolute;
z-index: -1;
left: 50%;
top: 54%;
translate: -50% -50%;
margin: 0;
display: grid;
justify-items: center;
font-size: clamp(5rem, 14vw, 15.5rem);
font-weight: 700;
line-height: 0.86;
letter-spacing: -0.045em;
color: rgba(225, 229, 236, 0.028);
pointer-events: none;
user-select: none;
white-space: nowrap;
}
.process-section .section-title__line { display: block; }
.process-section .section-title { max-width: none; font-size: clamp(2rem, 1rem + 2.4vw, 3.15rem); }
.hiw__lede { justify-self: end; max-width: 30rem; }
.hiw__lede .section-lede { justify-self: auto; }
.hiw__tech {
display: flex;
align-items: center;
gap: 12px;
margin: 20px 0 0;
font-size: 10.5px;
font-weight: 500;
letter-spacing: 0.24em;
text-transform: uppercase;
color: #8d939d;
}
.hiw__tech::before { content: ""; width: 28px; height: 1px; background: rgba(255, 255, 255, 0.18); }
.hiw__tech i { font-style: normal; color: rgba(255, 255, 255, 0.22); }
.flow {
--gap: clamp(14px, 1.4vw, 20px);
display: grid;
grid-template-columns: repeat(4, minmax(0, 1fr));
gap: var(--gap);
margin: 0;
padding: 0;
list-style: none;
}
.hstep { position: relative; display: flex; flex-direction: column; }
/* rail: 01 DISCOVER ───── → */
.hstep__rail {
position: relative;
display: flex;
align-items: center;
gap: 12px;
height: 24px;
margin: 0 calc(-1 * var(--gap)) 20px 0;
padding-left: 2px;
}
.hstep__node {
position: relative;
flex: none;
width: 11px;
height: 11px;
border-radius: 50%;
border: 1px solid rgba(255, 255, 255, 0.5);
background: #0b0c0e;
}
.hstep__node::before { /* tiny blue centre */
content: "";
position: absolute;
inset: 3px;
border-radius: 50%;
background: rgba(255, 255, 255, 0.35);
transition: background-color 0.8s var(--ease);
}
.hstep.is-visible .hstep__node::before, html:not(.js) .hstep__node::before { background: var(--blue-bright); transition-delay: calc(var(--d, 0ms) + 250ms); }
.hstep.is-visible .hstep__node::after {
content: "";
position: absolute;
inset: -5px;
border-radius: 50%;
border: 1px solid rgba(255, 255, 255, 0.22);
opacity: 0;
animation: hiw-node 6s ease-in-out infinite;
animation-delay: calc(var(--i) * 1.5s + 1s);
}
@keyframes hiw-node { 0%, 100% { opacity: 0; transform: scale(0.7); } 45% { opacity: 1; transform: scale(1.1); } 75% { opacity: 0; transform: scale(1.35); } }
.hstep__label {
flex: none;
font-size: 10.5px;
font-weight: 500;
letter-spacing: 0.22em;
text-transform: uppercase;
color: var(--text-secondary);
}
.hstep__label b { font-weight: 500; color: #8d939d; margin-right: 8px; font-variant-numeric: tabular-nums; }
.hstep__seg {
position: relative;
flex: 1 1 auto;
height: 1px;
margin-right: 22px;
background: rgba(255, 255, 255, 0.13);
transform-origin: left center;
overflow: hidden;
}
.hstep__seg::after {
content: "";
position: absolute;
top: 0;
left: -30%;
width: 30%;
height: 1px;
background: linear-gradient(90deg, rgba(47, 140, 255, 0), rgba(47, 140, 255, 0.85));
opacity: 0;
animation: flow-x 8s linear infinite;
animation-delay: calc(var(--i) * 2s + 1.5s);
}
@keyframes flow-x {
0% { left: -30%; opacity: 0; }
4% { opacity: 1; }
22% { left: 100%; opacity: 0.85; }
25%, 100% { left: 100%; opacity: 0; }
}
.hstep__arrow {
position: absolute;
right: 6px;
top: 50%;
width: 10px;
height: 10px;
margin-top: -5px;
color: rgba(255, 255, 255, 0.45);
transition: color 0.5s var(--ease), transform 0.5s var(--ease);
}
.hstep:last-child .hstep__seg, .hstep:last-child .hstep__arrow { display: none; }
/* card */
.hstep__card {
position: relative;
flex: 1;
display: flex;
flex-direction: column;
padding: 18px 18px 20px;
border: 1px solid rgba(255, 255, 255, 0.08);
border-radius: 14px;
background: linear-gradient(180deg, rgba(255, 255, 255, 0.03), rgba(255, 255, 255, 0) 45%), #101216;
box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.05), 0 26px 50px -32px rgba(0, 0, 0, 0.95);
transition: transform 0.6s var(--ease), border-color 0.5s var(--ease), box-shadow 0.6s var(--ease);
}
.hstep__top { display: flex; align-items: center; justify-content: space-between; margin-bottom: 14px; padding: 0 2px; }
.hstep__num {
font-size: clamp(1.9rem, 1.3rem + 1.1vw, 2.5rem);
font-weight: 300;
line-height: 1;
letter-spacing: -0.05em;
font-variant-numeric: tabular-nums;
background: linear-gradient(180deg, rgba(255, 255, 255, 0.72) 0%, rgba(167, 173, 183, 0.3) 100%);
-webkit-background-clip: text;
background-clip: text;
color: transparent;
}
.hstep__icon {
display: grid;
place-items: center;
width: 32px;
height: 32px;
border-radius: 9px;
border: 1px solid rgba(255, 255, 255, 0.09);
background: rgba(255, 255, 255, 0.025);
color: #c9ced6;
}
.hstep__icon svg { width: 16px; height: 16px; }
.hstep__icon .accent { stroke: var(--blue-bright); }
.hstep__visual {
position: relative;
aspect-ratio: 16 / 10;
border-radius: 10px;
overflow: hidden;
border: 1px solid rgba(255, 255, 255, 0.06);
background: #0b0c0e;
}
.hstep__visual img, .hstep__visual svg.hstep__chart {
display: block;
width: 100%;
height: 100%;
object-fit: cover;
transform: scale(1);
transition: transform 0.9s var(--ease), filter 0.9s var(--ease);
}
.hstep__visual img { filter: saturate(0.55) brightness(0.78) contrast(1.05); }
.hstep__visual::after { /* blend into the card */
content: "";
position: absolute;
inset: 0;
pointer-events: none;
background:
linear-gradient(180deg, rgba(10, 11, 13, 0) 45%, rgba(10, 11, 13, 0.55) 100%),
radial-gradient(120% 90% at 50% 40%, transparent 55%, rgba(10, 11, 13, 0.5) 100%);
}
.hstep__logos {
position: absolute;
z-index: 1;
left: 10px;
right: 10px;
bottom: 9px;
display: flex;
align-items: center;
gap: 6px;
flex-wrap: wrap;
}
.hstep__logo {
display: grid;
place-items: center;
flex: none;
width: 20px;
height: 20px;
border-radius: 5px;
overflow: hidden;
border: 1px solid rgba(255, 255, 255, 0.12);
background: rgba(12, 13, 16, 0.85);
}
.hstep__logo img { width: 100%; height: 100%; object-fit: contain; filter: none; transform: none; }
.hstep__logo--amazon, .hstep__logo--walmart, .hstep__logo--temu { border-color: transparent; }
.hstep__logo--tiktok { border-radius: 50%; border-color: transparent; }
.hstep__logo--tiktok img { transform: scale(1.34); }
.hstep__logo--shopify img { width: 78%; height: 78%; }
.hstep__logo--ebay { width: 34px; }
.hstep__logo--ebay img { width: 84%; height: 84%; }
.hstep__title {
margin: 18px 0 8px;
font-size: clamp(1rem, 0.94rem + 0.25vw, 1.15rem);
font-weight: 600;
letter-spacing: 0.14em;
text-transform: uppercase;
color: var(--text-primary);
}
.hstep__desc { margin: 0 0 18px; font-size: 0.875rem; line-height: 1.6; color: var(--text-secondary); text-wrap: pretty; }
.hstep__points {
display: grid;
gap: 8px;
margin: auto 0 0;
padding: 16px 0 0;
list-style: none;
border-top: 1px solid rgba(255, 255, 255, 0.07);
}
.hstep__points li { display: flex; align-items: center; gap: 10px; font-size: 0.8125rem; color: #c9ced6; }
.hstep__points svg { flex: none; width: 15px; height: 15px; color: rgba(255, 255, 255, 0.3); }
.hstep__points svg path { stroke: #c9ced6; transition: stroke 0.5s var(--ease); }
/* conceptual growth chart (no data) */
.hstep__chart .g-grid { stroke: rgba(255, 255, 255, 0.05); }
.hstep__chart .g-bar { fill: rgba(255, 255, 255, 0.05); }
.hstep__chart .g-area { fill: url(#hiw-area); }
.hstep__chart .g-line { fill: none; stroke: rgba(235, 238, 243, 0.8); stroke-width: 1.6; }
.hstep__chart .g-line--soft { fill: none; stroke: rgba(255, 255, 255, 0.16); stroke-width: 1; stroke-dasharray: 3 4; }
.hstep__chart .g-dot { fill: #0d0f12; stroke: rgba(235, 238, 243, 0.6); stroke-width: 1.2; }
.hstep__chart .g-dot--on { fill: var(--blue); stroke: var(--blue-bright); }
@media (hover: hover) {
.hstep:hover .hstep__card { transform: translateY(-4px); border-color: rgba(255, 255, 255, 0.16); box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.07), 0 30px 56px -30px rgba(0, 0, 0, 0.95); }
.hstep:hover .hstep__visual img { transform: scale(1.04); filter: saturate(0.65) brightness(0.86) contrast(1.05); }
.hstep:hover .hstep__visual svg.hstep__chart { transform: scale(1.03); }
.hstep:hover .hstep__logo img { transform: none; }
.hstep:hover .hstep__logo--tiktok img { transform: scale(1.34); }
.hstep:hover .hstep__points svg path { stroke: var(--blue-bright); }
.hstep:hover .hstep__arrow { color: var(--blue-bright); transform: translateX(2px); }
}
/* reveal */
.js .hstep .hstep__seg { transform: scaleX(0); transition: transform 1s var(--ease) calc(var(--d, 0ms) + 350ms); }
.js .hstep.is-visible .hstep__seg { transform: scaleX(1); }
/* value strip */
.hiw__values {
display: grid;
grid-template-columns: repeat(3, minmax(0, 1fr));
margin: clamp(40px, 4.4vw, 64px) 0 0;
padding: 0;
list-style: none;
border: 1px solid rgba(255, 255, 255, 0.07);
border-radius: 14px;
background: linear-gradient(180deg, rgba(255, 255, 255, 0.022), rgba(255, 255, 255, 0.008));
}
.hiw__values li { display: flex; align-items: flex-start; gap: 16px; padding: clamp(20px, 2.2vw, 28px) clamp(20px, 2.4vw, 32px); }
.hiw__values li + li { border-left: 1px solid rgba(255, 255, 255, 0.07); }
.hiw__values svg { flex: none; width: 20px; height: 20px; margin-top: 1px; color: #c9ced6; }
.hiw__values svg .accent { stroke: var(--blue-bright); }
.hiw__values-t { margin: 0 0 5px; font-size: 11.5px; font-weight: 600; letter-spacing: 0.18em; text-transform: uppercase; color: var(--text-primary); }
.hiw__values-d { margin: 0; font-size: 0.875rem; color: var(--text-secondary); }
/* Tablet: 2 × 2, each row keeps its own connected rail */
@media (max-width: 1100px) {
.flow { grid-template-columns: repeat(2, minmax(0, 1fr)); row-gap: 36px; }
.hstep:nth-child(2) .hstep__seg, .hstep:nth-child(2) .hstep__arrow { display: none; }
.hiw__values li { flex-direction: column; gap: 12px; }
}
@media (max-width: 900px) {
.hiw__lede { justify-self: start; }
}
/* Mobile: vertical workflow */
@media (max-width: 640px) {
.process-section { padding: 80px 0 96px; }
.flow { grid-template-columns: 1fr; gap: 22px; }
.hstep { padding-left: 30px; }
.hstep__rail { position: static; height: auto; margin: 0 0 12px; padding: 0; }
.hstep__node { position: absolute; left: 0; top: 5px; }
.hstep__seg, .hstep:nth-child(2) .hstep__seg {
display: block;
position: absolute;
left: 5px;
top: 16px;
width: 1px;
height: calc(100% + 22px - 11px);
margin: 0;
transform-origin: top center;
}
.hstep:last-child .hstep__seg { display: none; }
.hstep__seg::after { left: 0; top: -30%; width: 1px; height: 30%; background: linear-gradient(180deg, rgba(47, 140, 255, 0), rgba(47, 140, 255, 0.85)); animation-name: flow-y; }
.js .hstep .hstep__seg { transform: scaleY(0); }
.js .hstep.is-visible .hstep__seg { transform: scaleY(1); }
.hstep__arrow { display: none !important; }
.hstep__card { padding: 16px 16px 18px; }
.hiw__values { grid-template-columns: 1fr; }
.hiw__values li { flex-direction: row; gap: 14px; padding: 18px; }
.hiw__values li + li { border-left: 0; border-top: 1px solid rgba(255, 255, 255, 0.07); }
.hiw__tech { letter-spacing: 0.18em; }
}
@keyframes flow-y {
0% { top: -30%; opacity: 0; }
4% { opacity: 1; }
22% { top: 100%; opacity: 0.85; }
25%, 100% { top: 100%; opacity: 0; }
}
@media (prefers-reduced-motion: reduce) {
.hstep__seg::after { animation: none; opacity: 0; }
.hstep.is-visible .hstep__node::after { animation: none; opacity: 0; }
.js .hstep .hstep__seg { transform: none; transition: none; }
.hstep__node::before { background: var(--blue-bright); }
.hstep:hover .hstep__card, .hstep:hover .hstep__arrow, .hstep:hover .hstep__visual img, .hstep:hover .hstep__visual svg.hstep__chart { transform: none; }
}
/* =========================================================
16. MARKETING & ADVERTISING - EDITORIAL CAMPAIGN STUDIO
Left: intro + editorial service index (text rows, no cards).
Right: one large campaign composition - product ad creative,
anatomy callouts and a quiet campaign flow. Neutral first;
blue only in tiny indicators and one moving signal.
========================================================= */
.marketing-section {
position: relative;
background:
radial-gradient(40% 45% at 72% 42%, rgba(22, 119, 255, 0.035), transparent 70%),
var(--background);
border-top: 1px solid var(--line);
padding: clamp(88px, 11vw, 160px) 0 clamp(96px, 12vw, 176px);
overflow: hidden;
isolation: isolate;
}
.marketing-section::before { /* faint architectural grid */
content: "";
position: absolute;
inset: 0;
z-index: -2;
background-image:
linear-gradient(rgba(255, 255, 255, 0.022) 1px, transparent 1px),
linear-gradient(90deg, rgba(255, 255, 255, 0.022) 1px, transparent 1px);
background-size: 64px 64px;
-webkit-mask-image: radial-gradient(75% 70% at 60% 50%, #000 25%, transparent 100%);
mask-image: radial-gradient(75% 70% at 60% 50%, #000 25%, transparent 100%);
}
.mk__ghost {
position: absolute;
z-index: -1;
right: -0.04em;
bottom: clamp(24px, 4vw, 64px);
margin: 0;
display: grid;
justify-items: end;
font-size: clamp(4.5rem, 11vw, 12.5rem);
font-weight: 700;
line-height: 0.84;
letter-spacing: -0.05em;
color: rgba(230, 233, 238, 0.02);
pointer-events: none;
user-select: none;
white-space: nowrap;
}
.mk {
display: grid;
grid-template-columns: minmax(0, 0.62fr) minmax(0, 1fr);
grid-template-areas: "intro studio" "index studio";
grid-template-rows: auto 1fr;
column-gap: clamp(40px, 5vw, 88px);
align-items: start;
}
.mk__intro { grid-area: intro; }
.mk .section-title { max-width: 13ch; font-size: clamp(2rem, 1rem + 2.4vw, 3.15rem); }
.mk .section-title__soft { display: block; }
.mk__lede { margin-top: clamp(20px, 2.2vw, 28px); max-width: 30rem; justify-self: start; }
/* Editorial service index */
.mk__index {
grid-area: index;
margin: clamp(36px, 4vw, 56px) 0 0;
padding: 0;
list-style: none;
border-top: 1px solid rgba(255, 255, 255, 0.1);
}
.mkt-idx {
position: relative;
display: grid;
grid-template-columns: 38px minmax(0, 1fr) 20px;
align-items: start;
column-gap: 12px;
padding: 22px 12px 24px 4px;
border-bottom: 1px solid rgba(255, 255, 255, 0.08);
transition: background-color 0.5s var(--ease);
}
.mkt-idx::before { /* tiny active tick */
content: "";
position: absolute;
left: 0;
top: -1px;
width: 0;
height: 1px;
background: var(--blue-bright);
transition: width 0.6s var(--ease);
}
.mkt-idx__num { padding-top: 3px; font-size: 11px; font-weight: 500; letter-spacing: 0.16em; font-variant-numeric: tabular-nums; color: #8d939d; }
.mkt-idx__title { margin: 0 0 8px; font-size: clamp(0.95rem, 0.9rem + 0.25vw, 1.08rem); font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: #d9dde3; transition: color 0.4s var(--ease); }
.mkt-idx__desc { margin: 0; font-size: 0.9rem; line-height: 1.6; color: var(--text-secondary); text-wrap: pretty; }
.mkt-idx__arrow { width: 16px; height: 16px; margin-top: 2px; color: rgba(255, 255, 255, 0.35); transition: transform 0.5s var(--ease), color 0.4s var(--ease); }
@media (hover: hover) {
.mkt-idx:hover { background-color: rgba(255, 255, 255, 0.022); }
.mkt-idx:hover::before { width: 36px; }
.mkt-idx:hover .mkt-idx__title { color: #ffffff; }
.mkt-idx:hover .mkt-idx__arrow { transform: translateX(4px); color: #e8ebef; }
}
/* ---------- Campaign Studio ---------- */
.studio {
grid-area: studio;
position: relative;
margin: 0;
border: 1px solid rgba(255, 255, 255, 0.08);
border-radius: 20px;
background: linear-gradient(180deg, #0e0f12 0%, #0a0b0d 100%);
box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.045), 0 60px 110px -50px rgba(0, 0, 0, 0.95);
overflow: hidden;
isolation: isolate;
transition: translate 0.7s var(--ease), border-color 0.6s var(--ease);
}
.studio::before { /* blueprint grid inside the studio */
content: "";
position: absolute;
inset: 0;
z-index: -1;
background-image:
linear-gradient(rgba(255, 255, 255, 0.03) 1px, transparent 1px),
linear-gradient(90deg, rgba(255, 255, 255, 0.03) 1px, transparent 1px);
background-size: 28px 28px;
-webkit-mask-image: radial-gradient(80% 75% at 50% 45%, #000 30%, transparent 100%);
mask-image: radial-gradient(80% 75% at 50% 45%, #000 30%, transparent 100%);
}
@media (hover: hover) { .studio:hover { translate: 0 -3px; border-color: rgba(255, 255, 255, 0.12); } }
.studio__head {
display: flex;
align-items: center;
justify-content: space-between;
gap: 16px;
padding: 16px 22px;
border-bottom: 1px solid rgba(255, 255, 255, 0.07);
}
.studio__label, .studio__tag { font-size: 10.5px; font-weight: 500; letter-spacing: 0.22em; text-transform: uppercase; color: #8d939d; }
.studio__label b { font-weight: 500; color: var(--text-secondary); }
.studio__tag { display: inline-flex; align-items: center; gap: 8px; letter-spacing: 0.18em; }
.studio__tag::before { content: ""; width: 4px; height: 4px; border-radius: 50%; background: var(--blue-bright); }
.studio__stage {
position: relative;
display: grid;
grid-template-columns: 116px minmax(0, 1fr) 176px;
align-items: stretch;
padding: clamp(28px, 3vw, 40px) clamp(18px, 2vw, 26px) clamp(24px, 2.6vw, 34px);
}
/* anatomy callouts (left) */
.studio__notes { position: relative; }
.anno {
position: absolute;
left: 0;
right: 0;
display: flex;
align-items: center;
gap: 10px;
translate: 0 -50%;
font-size: 9.5px;
font-weight: 500;
letter-spacing: 0.2em;
text-transform: uppercase;
color: #8d939d;
}
.anno::after { content: ""; flex: 1 1 auto; height: 1px; background: linear-gradient(90deg, rgba(255, 255, 255, 0.08), rgba(255, 255, 255, 0.28)); }
.anno i { order: 2; flex: none; width: 5px; height: 5px; margin-right: -3px; border-radius: 50%; border: 1px solid rgba(255, 255, 255, 0.55); background: #0b0c0e; }
.anno--product { top: 40%; }
.anno--creative { top: 72%; }
.anno--conversion { top: 85%; }
.anno--conversion i { border-color: var(--blue-bright); background: var(--blue); }
/* the ad creative */
.ad {
position: relative;
z-index: 1;
border: 1px solid rgba(255, 255, 255, 0.1);
border-radius: 14px;
background: #111317;
padding: 10px;
box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.06), 0 40px 70px -34px rgba(0, 0, 0, 0.95);
}
.ad__bar { display: flex; align-items: center; justify-content: space-between; padding: 3px 6px 10px; font-size: 10px; letter-spacing: 0.18em; text-transform: uppercase; color: #8d939d; }
.ad__bar b { font-weight: 500; color: var(--text-secondary); }
.ad__media { position: relative; aspect-ratio: 4 / 5; border-radius: 9px; overflow: hidden; background: #0b0c0e; }
.ad__media img { display: block; width: 100%; height: 100%; object-fit: cover; filter: saturate(0.85) brightness(0.92) contrast(1.04); transform: scale(1.01); }
.studio.is-visible .ad__media img { animation: ad-breathe 22s ease-in-out infinite alternate; }
@keyframes ad-breathe { from { transform: scale(1.01); } to { transform: scale(1.06) translateY(-1%); } }
.ad__media::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(8, 9, 11, 0) 60%, rgba(8, 9, 11, 0.55) 100%); pointer-events: none; }
.ad__body { display: flex; align-items: flex-end; justify-content: space-between; gap: 12px; padding: 14px 6px 12px; }
.ad__kicker { margin: 0 0 4px; font-size: 10px; letter-spacing: 0.18em; text-transform: uppercase; color: #8d939d; }
.ad__name { margin: 0; font-size: 18px; font-weight: 600; letter-spacing: -0.01em; color: #f5f7fa; }
.ad__desc { margin: 4px 0 0; font-size: 12.5px; color: var(--text-secondary); }
.ad__cta { flex: none; padding: 9px 15px; border-radius: 999px; font-size: 12px; font-weight: 600; color: #0b0c0e; background: #f1f2f4; box-shadow: 0 8px 20px -12px rgba(0, 0, 0, 0.9); }
.ad__variants { display: flex; align-items: center; gap: 8px; padding: 10px 6px 4px; border-top: 1px solid rgba(255, 255, 255, 0.06); }
.ad__variants span { margin-right: auto; font-size: 9.5px; letter-spacing: 0.18em; text-transform: uppercase; color: #8d939d; }
.ad__variants i {
width: 32px; height: 32px; border-radius: 7px; overflow: hidden; flex: none;
border: 1px solid rgba(255, 255, 255, 0.1);
background-size: cover; background-position: center;
filter: saturate(0.8) brightness(0.85);
}
.studio.is-visible .ad__variants i { animation: variant 9s ease-in-out infinite; }
.ad__variants i:nth-of-type(2) { animation-delay: 3s !important; }
.ad__variants i:nth-of-type(3) { animation-delay: 6s !important; }
@keyframes variant {
0%, 28%, 100% { border-color: rgba(255, 255, 255, 0.1); filter: saturate(0.8) brightness(0.85); }
6%, 22% { border-color: rgba(255, 255, 255, 0.55); filter: saturate(0.95) brightness(1); }
}
/* campaign flow (right) */
.flowrail { position: relative; }
.flowrail__line {
position: absolute;
left: 62px;
top: 10%;
bottom: 10%;
width: 1px;
background: rgba(255, 255, 255, 0.14);
overflow: hidden;
}
.flowrail__line::after {
content: "";
position: absolute;
left: 0;
top: -18%;
width: 1px;
height: 18%;
background: linear-gradient(180deg, rgba(47, 140, 255, 0), rgba(47, 140, 255, 0.9));
opacity: 0;
}
.studio.is-visible .flowrail__line::after { animation: rail 7s linear infinite 1.2s; }
@keyframes rail { 0% { top: -18%; opacity: 0; } 6% { opacity: 1; } 55% { top: 100%; opacity: 0.9; } 60%, 100% { top: 100%; opacity: 0; } }
.flowrail__traffic { /* hairline from the creative into the flow */
position: absolute;
left: 0;
width: 62px;
top: 50%;
height: 1px;
background: linear-gradient(90deg, rgba(255, 255, 255, 0.3), rgba(255, 255, 255, 0.12));
}
.flowrail__traffic span { position: absolute; left: 10px; bottom: 6px; font-size: 9px; letter-spacing: 0.2em; text-transform: uppercase; color: #8d939d; }
.flowrail ol { margin: 0; padding: 0; list-style: none; }
.flowrail li {
position: absolute;
left: 58px;
translate: 0 -50%;
display: flex;
align-items: center;
gap: 12px;
font-size: 9.5px;
font-weight: 500;
letter-spacing: 0.2em;
text-transform: uppercase;
color: #8d939d;
white-space: nowrap;
}
.flowrail li::before { content: ""; flex: none; width: 7px; height: 7px; margin-left: 1px; border-radius: 50%; border: 1px solid rgba(255, 255, 255, 0.4); background: #0b0c0e; }
.flowrail li:nth-child(1) { top: 10%; }
.flowrail li:nth-child(2) { top: 30%; }
.flowrail li:nth-child(3) { top: 50%; color: var(--text-secondary); }
.flowrail li:nth-child(4) { top: 70%; }
.flowrail li:nth-child(5) { top: 90%; color: #d9dde3; }
.flowrail li:nth-child(5)::before { border-color: var(--blue-bright); background: var(--blue); }
/* reveal of annotations */
.js .studio .anno, .js .studio .flowrail li, .js .studio .flowrail__traffic { opacity: 0; transition: opacity 1s var(--ease); }
.js .studio.is-visible .anno, .js .studio.is-visible .flowrail li, .js .studio.is-visible .flowrail__traffic { opacity: 1; }
.js .studio.is-visible .anno--product { transition-delay: 0.5s; }
.js .studio.is-visible .anno--creative { transition-delay: 0.7s; }
.js .studio.is-visible .anno--conversion { transition-delay: 0.9s; }
.js .studio.is-visible .flowrail li:nth-child(1) { transition-delay: 0.6s; }
.js .studio.is-visible .flowrail li:nth-child(2) { transition-delay: 0.75s; }
.js .studio.is-visible .flowrail li:nth-child(3), .js .studio.is-visible .flowrail__traffic { transition-delay: 0.9s; }
.js .studio.is-visible .flowrail li:nth-child(4) { transition-delay: 1.05s; }
.js .studio.is-visible .flowrail li:nth-child(5) { transition-delay: 1.2s; }
/* editorial statement */
.studio__foot {
display: grid;
grid-template-columns: auto minmax(0, 1fr);
align-items: baseline;
gap: 8px 24px;
padding: 20px 26px 22px;
border-top: 1px solid rgba(255, 255, 255, 0.07);
}
.studio__quote { margin: 0; font-size: clamp(1rem, 0.95rem + 0.3vw, 1.15rem); font-weight: 500; letter-spacing: -0.01em; color: #f5f7fa; }
.studio__sub { margin: 0; font-size: 0.875rem; color: var(--text-secondary); }
/* Tablet: studio beneath the heading, index after it */
@media (max-width: 1024px) {
.mk { grid-template-columns: 1fr; grid-template-areas: "intro" "studio" "index"; grid-template-rows: auto; row-gap: 48px; }
.mk__index { margin-top: 0; }
.mk__ghost { display: none; }
.mk .section-title { max-width: 18ch; }
.studio__foot { grid-template-columns: 1fr; }
}
/* Mobile: creative full-width; flow becomes a single quiet line */
@media (max-width: 640px) {
.marketing-section { padding: 80px 0 96px; }
.mk { row-gap: 40px; }
.studio { border-radius: 16px; }
.studio__head { flex-direction: column; align-items: flex-start; gap: 8px; padding: 14px 16px; }
.studio__stage { grid-template-columns: 1fr; padding: 16px 12px 18px; }
.studio__notes, .flowrail__line, .flowrail__traffic { display: none; }
.flowrail ol { display: flex; flex-wrap: wrap; gap: 8px 6px; margin-top: 16px; padding: 0 4px; }
.flowrail li { position: static; translate: none; gap: 6px; font-size: 9px; letter-spacing: 0.14em; }
.flowrail li + li::before { content: "\2192"; width: auto; height: auto; border: 0; background: none; margin: 0 2px 0 0; color: rgba(255, 255, 255, 0.35); letter-spacing: 0; }
.flowrail li:first-child::before { display: none; }
.flowrail li:nth-child(5)::before { background: none; }
.flowrail li:nth-child(5) { color: #d9dde3; }
.studio__foot { padding: 16px 16px 18px; }
.mkt-idx { grid-template-columns: 30px minmax(0, 1fr) 16px; padding: 20px 4px 22px 0; }
}
@media (prefers-reduced-motion: reduce) {
.studio.is-visible .ad__media img, .studio.is-visible .ad__variants i, .studio.is-visible .flowrail__line::after { animation: none; }
.flowrail__line::after { opacity: 0; }
.js .studio .anno, .js .studio .flowrail li, .js .studio .flowrail__traffic { opacity: 1; transition: none; }
.studio:hover { translate: none; }
.mkt-idx:hover .mkt-idx__arrow { transform: none; }
}
/* =========================================================
17. FAQ SECTION
Editorial two-column: calm intro | single-open accordion.
Height animates via grid-template-rows 0fr -> 1fr.
========================================================= */
.faq-section {
position: relative;
background:
radial-gradient(40% 40% at 10% 20%, rgba(22, 119, 255, 0.05), transparent 70%),
var(--background-dark);
border-top: 1px solid var(--line);
padding: clamp(88px, 11vw, 160px) 0 clamp(96px, 12vw, 176px);
}
.faq {
display: grid;
grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.2fr);
gap: clamp(40px, 7vw, 128px);
align-items: start;
}
.faq__intro { position: sticky; top: 40px; }
.faq .section-title { max-width: 11ch; font-size: clamp(2rem, 1rem + 2.4vw, 3.15rem); }
.faq__lede { margin-top: clamp(22px, 2.4vw, 30px); max-width: 26rem; justify-self: start; }
.faq__list { margin: 0; padding: 0; list-style: none; border-top: 1px solid var(--line); }
.faq__item { position: relative; border-bottom: 1px solid var(--line); }
/* Thin blue accent on the active row */
.faq__item::before {
content: "";
position: absolute;
left: 0;
top: 22px;
bottom: 22px;
width: 2px;
border-radius: 2px;
background: var(--blue);
transform: scaleY(0);
transform-origin: top;
transition: transform 0.45s var(--ease);
}
.faq__item.is-open::before { transform: scaleY(1); }
.faq__heading { margin: 0; font: inherit; }
.faq__q {
display: grid;
grid-template-columns: 44px minmax(0, 1fr) 30px;
align-items: center;
column-gap: 16px;
width: 100%;
min-height: 76px;
padding: 22px 4px 22px 18px;
border: 0;
background: none;
text-align: left;
cursor: pointer;
-webkit-tap-highlight-color: transparent;
}
.faq__q:focus-visible { outline-offset: -2px; border-radius: 8px; }
.faq__num {
font-size: 12px;
font-weight: 500;
letter-spacing: 0.16em;
font-variant-numeric: tabular-nums;
color: var(--faint);
transition: color 0.35s var(--ease);
}
.faq__text {
font-size: clamp(1.02rem, 0.95rem + 0.3vw, 1.2rem);
font-weight: 500;
line-height: 1.4;
letter-spacing: -0.015em;
color: rgba(245, 247, 250, 0.82);
transition: color 0.35s var(--ease);
}
.faq__icon {
position: relative;
width: 30px;
height: 30px;
border-radius: 50%;
border: 1px solid var(--line);
color: var(--text-muted);
transition: border-color 0.35s var(--ease), color 0.35s var(--ease), background-color 0.35s var(--ease);
}
.faq__icon::before,
.faq__icon::after {
content: "";
position: absolute;
left: 50%;
top: 50%;
width: 10px;
height: 1.5px;
margin: -0.75px 0 0 -5px;
border-radius: 1px;
background: currentColor;
transition: transform 0.4s var(--ease);
}
.faq__icon::after { transform: rotate(90deg); }
@media (hover: hover) {
.faq__q:hover .faq__text { color: var(--ink); }
.faq__q:hover .faq__icon { color: var(--blue-bright); border-color: var(--blue-edge); }
}
/* Open state */
.faq__item.is-open .faq__text { color: var(--ink); }
.faq__item.is-open .faq__num { color: var(--blue-bright); }
.faq__item.is-open .faq__icon { color: var(--blue-bright); border-color: var(--blue-edge); background-color: rgba(22, 119, 255, 0.06); }
.faq__item.is-open .faq__icon::after { transform: rotate(0deg); } /* plus -> minus */
/* Answer panel */
.faq__a {
display: grid;
grid-template-rows: 0fr;
opacity: 0;
visibility: hidden;
transition: grid-template-rows 0.45s var(--ease), opacity 0.3s var(--ease), visibility 0s linear 0.45s;
}
.faq__a-inner { min-height: 0; overflow: hidden; }
.faq__a p {
margin: 0;
padding: 0 56px 26px calc(18px + 44px + 16px);
max-width: calc(60ch + 134px);
font-size: 0.975rem;
line-height: 1.7;
color: var(--text-secondary);
text-wrap: pretty;
}
.faq__item.is-open .faq__a {
grid-template-rows: 1fr;
opacity: 1;
visibility: visible;
transition: grid-template-rows 0.45s var(--ease), opacity 0.35s var(--ease) 0.08s, visibility 0s;
}
/* Without JS every answer stays readable */
html:not(.js) .faq__a { grid-template-rows: 1fr; opacity: 1; visibility: visible; }
html:not(.js) .faq__icon { display: none; }
/* FAQ - responsive */
@media (max-width: 1024px) {
.faq { grid-template-columns: 1fr; gap: 48px; }
.faq__intro { position: static; }
.faq .section-title { max-width: 18ch; }
.faq__lede { max-width: 34rem; }
}
@media (max-width: 640px) {
.faq-section { padding: 80px 0 96px; }
.faq { gap: 36px; }
.faq__q { grid-template-columns: 32px minmax(0, 1fr) 28px; column-gap: 12px; min-height: 64px; padding: 18px 0 18px 12px; }
.faq__icon { width: 28px; height: 28px; }
.faq__item::before { top: 18px; bottom: 18px; }
.faq__a p { padding: 0 8px 22px calc(12px + 32px + 12px); font-size: 0.95rem; }
}
@media (prefers-reduced-motion: reduce) {
.faq__a, .faq__item.is-open .faq__a { transition: none; }
.faq__item::before, .faq__icon::before, .faq__icon::after { transition: none; }
}
/* =========================================================
18. FINAL CTA / GET STARTED + CONTACT FORM
========================================================= */
.cta-section {
position: relative;
background:
radial-gradient(50% 60% at 75% 40%, rgba(22, 119, 255, 0.08), transparent 70%),
radial-gradient(40% 40% at 0% 100%, rgba(22, 119, 255, 0.04), transparent 70%),
var(--background-dark);
border-top: 1px solid var(--line);
padding: clamp(96px, 12vw, 176px) 0 clamp(96px, 12vw, 168px);
overflow: hidden;
isolation: isolate;
}
/* Architectural backdrop: faint grid + thin paths and nodes */
.cta-section::before {
content: "";
position: absolute;
inset: 0;
z-index: -2;
background-image:
linear-gradient(rgba(255, 255, 255, 0.028) 1px, transparent 1px),
linear-gradient(90deg, rgba(255, 255, 255, 0.028) 1px, transparent 1px);
background-size: 64px 64px;
-webkit-mask-image: radial-gradient(75% 70% at 55% 45%, #000 20%, transparent 100%);
mask-image: radial-gradient(75% 70% at 55% 45%, #000 20%, transparent 100%);
}
.cta__lines { position: absolute; inset: 0; z-index: -1; width: 100%; height: 100%; pointer-events: none; }
.cta__lines path { fill: none; stroke: rgba(255, 255, 255, 0.07); stroke-width: 1; vector-effect: non-scaling-stroke; }
.cta__lines path.blue { stroke: rgba(22, 119, 255, 0.35); }
.cta__lines circle { fill: var(--background-dark); stroke: rgba(22, 119, 255, 0.6); stroke-width: 1; vector-effect: non-scaling-stroke; }
.cta {
display: grid;
grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
gap: clamp(40px, 6vw, 104px);
align-items: start;
}
.cta__intro { position: sticky; top: 40px; }
.cta__title {
margin: 0;
font-size: clamp(2.3rem, 1.2rem + 2.9vw, 4rem);
font-weight: 600;
line-height: 1.02;
letter-spacing: -0.045em;
color: var(--ink);
}
.cta__title .section-title__soft { display: block; }
.cta__lede { margin-top: clamp(22px, 2.4vw, 32px); max-width: 30rem; justify-self: start; }
/* Get Started visual treatment: ring + arrow pointing to the form */
.cta__mark {
display: flex;
align-items: center;
gap: 18px;
margin-top: clamp(40px, 4.5vw, 64px);
}
.cta__ring {
position: relative;
display: grid;
place-items: center;
width: 76px;
height: 76px;
border-radius: 50%;
border: 1px solid var(--blue-edge);
background: radial-gradient(circle at 50% 50%, rgba(22, 119, 255, 0.12), rgba(22, 119, 255, 0) 70%);
color: var(--blue-bright);
}
.cta__ring::before {
content: "";
position: absolute;
inset: -9px;
border-radius: 50%;
border: 1px solid rgba(255, 255, 255, 0.07);
}
.cta__ring svg { width: 22px; height: 22px; }
.cta__mark-text { display: grid; gap: 4px; }
.cta__mark-title { font-size: 1.05rem; font-weight: 600; letter-spacing: -0.01em; color: var(--ink); }
.cta__mark-rule { width: clamp(80px, 12vw, 180px); height: 1px; background: linear-gradient(90deg, var(--blue), rgba(22, 119, 255, 0)); }
/* ---------- Inquiry form panel ---------- */
.inquiry {
position: relative;
padding: clamp(24px, 2.8vw, 40px);
border: 1px solid var(--line);
border-radius: 18px;
background: linear-gradient(180deg, rgba(255, 255, 255, 0.035), rgba(255, 255, 255, 0) 40%), var(--card);
box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.05), 0 40px 80px -40px rgba(0, 0, 0, 0.95);
scroll-margin-top: 24px;
}
.inquiry__head {
display: flex;
align-items: center;
justify-content: space-between;
padding-bottom: 18px;
margin-bottom: 26px;
border-bottom: 1px solid var(--line);
}
.inquiry__label { font-size: 11px; font-weight: 500; letter-spacing: 0.22em; text-transform: uppercase; color: var(--text-muted); }
.inquiry__label b { font-weight: 500; color: var(--text-secondary); }
.inquiry__dots { display: flex; gap: 6px; }
.inquiry__dots i { width: 6px; height: 6px; border-radius: 2px; background: rgba(255, 255, 255, 0.12); }
.inquiry__dots i:last-child { background: var(--blue); box-shadow: 0 0 0 3px var(--blue-soft); }
.form-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 18px 16px; }
.field { display: grid; gap: 8px; min-width: 0; }
.field--full { grid-column: 1 / -1; }
.field__label {
font-size: 11px;
font-weight: 500;
letter-spacing: 0.14em;
text-transform: uppercase;
color: var(--text-secondary);
}
.field__req { color: var(--blue-bright); margin-left: 2px; }
.field__opt { color: var(--text-muted); letter-spacing: 0.08em; text-transform: none; font-weight: 400; margin-left: 4px; }
.field__control {
width: 100%;
min-height: 50px;
padding: 13px 15px;
border: 1px solid rgba(255, 255, 255, 0.1);
border-radius: 10px;
background: #0c0e11;
color: var(--ink);
font: inherit;
font-size: 0.95rem;
line-height: 1.4;
transition: border-color 0.3s var(--ease), box-shadow 0.3s var(--ease), background-color 0.3s var(--ease);
}
.field__control::placeholder { color: var(--text-muted); opacity: 1; }
.field__control:hover { border-color: rgba(255, 255, 255, 0.18); }
.field__control:focus { outline: none; border-color: rgba(47, 140, 255, 0.7); box-shadow: 0 0 0 3px rgba(22, 119, 255, 0.15); background-color: #0e1116; }
textarea.field__control { min-height: 132px; resize: vertical; }
select.field__control {
appearance: none;
-webkit-appearance: none;
padding-right: 42px;
cursor: pointer;
background-image: url("data:image/svg+xml;utf8,");
background-repeat: no-repeat;
background-position: right 15px center;
}
select.field__control:invalid { color: var(--text-muted); }
select.field__control option { background: #101216; color: var(--ink); }
/* Validation (monochrome + blue - no red in the palette) */
.field__error {
display: none;
align-items: center;
gap: 8px;
font-size: 0.8rem;
color: var(--text-secondary);
}
.field__error::before { content: ""; width: 5px; height: 5px; border-radius: 50%; background: var(--blue-bright); flex: none; }
.field.has-error .field__error { display: flex; }
.field.has-error .field__control { border-color: rgba(255, 255, 255, 0.45); }
.inquiry__foot {
display: flex;
align-items: center;
justify-content: space-between;
gap: 20px;
margin-top: 26px;
padding-top: 22px;
border-top: 1px solid var(--line);
}
.inquiry__note { margin: 0; font-size: 0.8rem; color: var(--text-muted); }
.inquiry__note span { color: var(--blue-bright); }
.inquiry__submit { flex: none; }
.inquiry__status {
display: none;
margin-top: 18px;
padding: 14px 16px;
border: 1px solid var(--blue-edge);
border-radius: 10px;
background: rgba(22, 119, 255, 0.06);
font-size: 0.9rem;
line-height: 1.55;
color: var(--text-secondary);
}
.inquiry__status.is-shown { display: block; }
.inquiry__status strong { color: var(--ink); font-weight: 600; }
/* ---------- Footer ---------- */
.site-footer {
background: var(--background-dark);
border-top: 1px solid var(--line);
padding: clamp(56px, 6vw, 80px) 0 32px;
}
.footer__top {
display: grid;
grid-template-columns: minmax(0, 1fr) auto;
gap: 32px 48px;
align-items: start;
padding-bottom: clamp(32px, 4vw, 48px);
}
.footer__brand { display: grid; gap: 14px; }
.footer__tagline { margin: 0; font-size: 0.95rem; color: var(--text-secondary); letter-spacing: -0.005em; }
.footer__nav ul { display: flex; flex-wrap: wrap; gap: 10px 32px; }
.footer__nav a, .footer__platforms {
font-size: 0.9rem;
color: var(--text-secondary);
transition: color 0.3s var(--ease);
}
.footer__nav a:hover, .footer__nav a:focus-visible { color: var(--blue-bright); }
.footer__mid {
display: flex;
flex-wrap: wrap;
align-items: center;
justify-content: space-between;
gap: 12px 32px;
padding: 22px 0;
border-top: 1px solid var(--line);
border-bottom: 1px solid var(--line);
}
.footer__label { font-size: 11px; font-weight: 500; letter-spacing: 0.22em; text-transform: uppercase; color: var(--text-muted); }
.footer__platforms { color: var(--text-muted); }
.footer__platforms span { color: rgba(22, 119, 255, 0.7); margin: 0 10px; }
.footer__bottom { display: flex; justify-content: space-between; gap: 16px; padding-top: 24px; font-size: 0.82rem; color: var(--text-muted); }
.footer__top-link { color: var(--text-muted); transition: color 0.3s var(--ease); }
.footer__top-link:hover, .footer__top-link:focus-visible { color: var(--blue-bright); }
/* CTA / footer - responsive */
@media (max-width: 1024px) {
.cta { grid-template-columns: 1fr; gap: 48px; }
.cta__intro { position: static; }
.inquiry { max-width: 760px; }
}
@media (max-width: 640px) {
.cta-section { padding: 80px 0 88px; }
.cta__mark { display: none; }
.form-grid { grid-template-columns: 1fr; gap: 16px; }
.inquiry { padding: 20px; border-radius: 14px; }
.inquiry__head { margin-bottom: 20px; }
.inquiry__foot { flex-direction: column-reverse; align-items: stretch; }
.inquiry__submit { width: 100%; }
.footer__top { grid-template-columns: 1fr; }
.footer__nav ul { gap: 12px 24px; }
.footer__bottom { flex-direction: column; }
}
@media (prefers-reduced-motion: reduce) {
.field__control { transition: none; }
}
/* =========================================================
12b. PLATFORM LOGOS + WATERMARKS
Supplied platform logo files are embedded unmodified (no recolouring,
tracing or cropping). Badge = the logo shown whole in a rounded tile.
Watermark = the same image, large and very faint, edge-faded with a
mask so no hard image box shows. Originals: assets/platforms/.
========================================================= */
.platform__brand {
display: grid;
place-items: center;
height: 56px;
border-radius: 14px;
overflow: hidden;
border: 1px solid var(--line);
background: linear-gradient(180deg, rgba(255, 255, 255, 0.06), rgba(255, 255, 255, 0.015));
box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.07), 0 8px 18px -10px rgba(0, 0, 0, 0.8);
transition: border-color 0.5s var(--ease), box-shadow 0.5s var(--ease);
}
.platform__brand--square { width: 56px; }
.platform__brand--wide { width: 104px; padding: 10px 14px; }
.platform__brand-img {
display: block;
width: 100%;
height: 100%;
object-fit: contain;
filter: brightness(0.94);
transition: filter 0.5s var(--ease);
}
/* Large decorative watermark: the same supplied image, centred in the card.
--wx / --wy nudge each logo so it reads as visually centred. */
.platform__watermark {
position: absolute;
z-index: -1;
left: var(--wx, 50%);
top: var(--wy, 52%);
width: 64%; /* 18% smaller than before (was 78%) */
aspect-ratio: 1;
translate: -50% -50%;
pointer-events: none;
user-select: none;
background: var(--wm) center / contain no-repeat;
opacity: 0.14;
transition: opacity 0.6s var(--ease), transform 0.8s var(--ease);
-webkit-mask-image: radial-gradient(closest-side, #000 60%, transparent 100%);
mask-image: radial-gradient(closest-side, #000 60%, transparent 100%);
}
.platform__watermark--wide { width: 79%; aspect-ratio: 1.6; }
.platform[data-platform="temu"] { --wy: 56%; }
.platform[data-platform="walmart"] { --wx: 56%; }
.platform[data-platform="amazon"] { --wy: 55%; }
/* Soft ambient light behind the logo (neutral, with the faint platform tint) */
.platform__glow {
position: absolute;
z-index: -1;
left: var(--wx, 50%);
top: var(--wy, 52%);
width: 95%;
aspect-ratio: 1;
translate: -50% -50%;
pointer-events: none;
background:
radial-gradient(closest-side, rgba(255, 255, 255, 0.04), transparent 70%),
radial-gradient(closest-side, var(--glow, transparent), transparent 100%);
opacity: 0.85;
}
@media (hover: hover) {
.platform:hover .platform__brand { border-color: var(--blue-edge); box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.09), 0 0 18px -8px var(--blue-glow); }
.platform:hover .platform__brand-img { filter: brightness(1); }
.platform:hover .platform__watermark { opacity: 0.18; transform: translateY(-4px) scale(1.03); }
.platform:hover .platform__desc { color: #c9ced6; } /* keeps contrast ≥ 4.5 over the centred hover watermark */
.platform:hover .platform__services { color: #c9ced6; } /* keeps contrast ≥ 4.5 over the brighter hover watermark */
}
@media (max-width: 640px) {
.platform__brand { height: 50px; border-radius: 12px; }
.platform__brand--square { width: 50px; }
.platform__brand--wide { width: 92px; padding: 9px 12px; }
.platform__watermark { width: 59%; }
.platform__watermark--wide { width: 75%; }
}
@media (prefers-reduced-motion: reduce) {
.platform:hover .platform__watermark { transform: none; }
}
/* =========================================================
11b. SERVICES - PHOTOGRAPHIC CARDS
Supplied photos (originals in assets/services/, embedded here as web-sized
copies so they always display) fill each card edge to edge,
under a cinematic dark gradient; text sits above both layers.
Per-card object-position keeps each photo's subject in frame.
========================================================= */
/* Stacking (all positive): card fallback colour → photo (0) → overlay (1) → content (2) */
.service--photo {
position: relative;
isolation: isolate;
overflow: hidden;
background: #07080a; /* fallback only - sits beneath the photo */
}
.service--photo .service__media {
position: absolute;
inset: 0;
z-index: 0;
overflow: hidden;
border-radius: inherit;
pointer-events: none;
}
.service--photo .service__media img {
display: block;
width: 100%;
height: 100%;
object-fit: cover;
transform: scale(1);
transition: transform 0.8s cubic-bezier(0.22, 1, 0.36, 1);
}
.service--photo .service__overlay {
position: absolute;
inset: 0;
z-index: 1;
pointer-events: none;
background:
linear-gradient(to top, rgba(0, 0, 0, 0.94) 0%, rgba(0, 0, 0, 0.72) 42%, rgba(0, 0, 0, 0.25) 100%),
linear-gradient(to bottom, rgba(0, 0, 0, 0.25) 0%, rgba(0, 0, 0, 0) 24%);
}
.service--photo .service__top,
.service--photo .service__title,
.service--photo .service__desc {
position: relative;
z-index: 2;
}
/* the shared hover top-light / top hairline sit above the overlay, below the content */
.service--photo::before,
.service--photo::after { z-index: 1; }
.service--photo .service__num {
padding: 5px 8px 5px 9px;
border-radius: 7px;
border: 1px solid rgba(255, 255, 255, 0.1);
background: rgba(8, 9, 11, 0.86);
-webkit-backdrop-filter: blur(8px);
backdrop-filter: blur(8px);
color: var(--blue-bright);
}
.service--photo .service__icon {
background: rgba(8, 9, 11, 0.55);
-webkit-backdrop-filter: blur(8px);
backdrop-filter: blur(8px);
border-color: rgba(255, 255, 255, 0.14);
transition: border-color 0.5s var(--ease), color 0.5s var(--ease), transform 0.5s var(--ease);
}
.service--photo .service__desc { color: #c3c8d0; }
/* Text anchored to the lower portion so the photo shows above it */
.service--photo .service__top { margin-bottom: auto; padding-bottom: 28px; }
.service--photo { box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.05), 0 24px 48px -28px rgba(0, 0, 0, 0.95); }
@media (hover: hover) {
.service--photo:hover .service__media img { transform: scale(1.03); }
.service--photo:hover .service__icon { transform: translateX(3px); }
/* lift via `translate` so the finished scroll-reveal animation can't hold the card in place */
.service--photo { transition: translate 0.6s var(--ease), border-color 0.5s var(--ease), box-shadow 0.6s var(--ease); }
.service--photo:hover { translate: 0 -4px; }
}
@media (max-width: 640px) {
.service--photo { min-height: 280px; }
}
@media (prefers-reduced-motion: reduce) {
.service--photo:hover .service__media img, .service--photo:hover .service__icon { transform: none; }
.service--photo:hover { translate: none; }
}